Canais FAST levam ao crescimento da FOX e da Roku
NEW YORK - June 25, 2024 – Last month Nielsen introduced O medidor do distribuidor de mídia, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. In the May 2024 report of The Media Distributor Gauge, FOX jumped from a 6.1% share of total television viewing in April to 6.4% in May, demonstrating the largest increase in share among reported national media companies this month. FOX’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from FOX News Channel. Disney retained the largest share of TV viewing among all distributors with 11.4% this month.
Entre as outras 13 empresas de mídia classificadas no The Media Distributor Gauge, um aumento mensal de 1,3% na audiência do The Roku Channel levou o provedor FAST a uma participação de 1,5% na TV, a melhor da plataforma, e a subir para a 10ª posição geral - a única empresa a subir na classificação este mês. O YouTube e a NBCUniversal também adicionaram 0,1 ponto de participação em maio, respondendo por 9,7% e 9,0% do total de visualizações de TV, respectivamente.
As covered in the May 2024 report of The Gauge, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC).
Várias atualizações do The Media Distributor Gauge foram implementadas neste novo relatório de maio, após o primeiro relatório de abril. Algumas entidades foram adicionadas e mapeadas para o distribuidor apropriado, especificamente a NBA-TV e o Hogar de HGTV foram mapeados para a Warner/Discovery, e a Twitch foi mapeada para a Amazon. A adição dessas entidades aos seus respectivos distribuidores não teria alterado a participação ou a classificação da Warner/Discovery ou da Amazon em abril, mas impactou cada distribuidor com um aumento de 0,1 ponto de participação em maio.
O intervalo de medição para maio de 2024 foi de 29/04/24 a 26/05/24.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
Sobre a Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook e Instagram).
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