Media contact: Mila Lubis, Phone: +62 8551082304, Email: miladinne.lubis@nielsen.com
大統領選討論番組、より多くのテレビ視聴者にリーチ
Jakarta, 21 March, 2019 – Presidential Election Debate that has been conducted in three sessions by the General Elections Commission (Komisi Pemilihan Umum/KPU) reached more viewers compared to the similar program broadcasted on TV stations during the 2014 election period. Nielsen TV Audience Measurement(TAM) study revealed that the Rating and Reach of the three Debate programs were significantly higher than those of the 2014.
大統領選挙討論会を放送したテレビ局の数は、2014年と比較して多かった。これは18のテレビ局に放送を義務付けたKPUの方針に従ったものである。13のテレビ局が放送したが、2014年には討論番組を放送したテレビ局は7局しかなかった。
The results of Nielsen’s monitoring in 11 cities found that the Total Reach of this year’s three presidential election debates was 57.6%, significantly higher than that of 2014 with 49.1%. As for the Rating, the three debate programs achieved much higher Combined Rating, and the highest one was the 2nd debate, i.e. the Presidential Candidate Debate Jokowi vs Prabowo.
大統領選挙討論番組のテレビ視聴率
|
年 |
ディベート1 (%) |
ディベート2 (%) |
ディベート3 (%) |
|
2019 |
15,5 |
18,8 |
11,3 |
|
2014 |
8,4 |
9,5 |
9,6 |
シェアでは、3つの討論会のうち、ジョコウィ対プラボウォの2回目の討論会（ニールセンについて エネルギー、食糧、天然資源）が73.1％と最も高いシェアを獲得した。法律、人権、汚職、テロをテーマとしたジョコウィ・マルフ対プラボオ・サンディアガの第1回討論会は55％のシェアを獲得し、教育、健康、労働、社会、文化をテーマとした副大統領候補討論会の第3回討論会は44％のシェアを獲得した。
“The high Rating and Share of this year’s Presidential Election Debate shows the high enthusiasm of voters to get to know the candidates better. By watching the debate, viewers can determine their choice.” says Hellen Katherina, Executive Director Media, Nielsen Indonesia. “KPU’s initiative to require 18 TV stations to broadcast the Presidential Election Debate is also worthy of appreciation. This clearly extends the reach and makes more and more voters are able to see the candidates presenting their superior programs.”
ニールセンの指標に基づくと、3つの討論番組は女性、40歳以上の視聴者、上流階級の視聴者により多くリーチしている。(表1参照）。
表1：2019年大統領選討論会プログラム指数
Source: Television Audience Measurement – Nielsen Media
Read in Bahasa Indonesia
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ニールセンについて ニールセン・テレビ視聴者測定（タム）
インドネシアのニールセンTAMは、インドネシアの11都市（ジャカルタ、バンドン、ジョグジャカルタ、スマラン、スラカルタ、スラバヤ、デンパサール、メダン、パレンバン、マカッサル、バンジャルマシン）の5歳以上の8,000人以上を対象に、全国ネットのテレビ番組の視聴率を測定した。測定結果は、評価、シェア、指標値で示される。
ニールセンについて ニールセン
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