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Program Debat Pilpres Jangkau Lebih Banyak Pemirsa TV
Jakarta, 21 March, 2019 โ Presidential Election Debate that has been conducted in three sessions by the General Elections Commission (Komisi Pemilihan Umum/KPU) reached more viewers compared to the similar program broadcasted on TV stations during the 2014 election period. Nielsen TV Audience Measurement(TAM) study revealed that the Rating and Reach of the three Debate programs were significantly higher than those of the 2014.
Jumlah stasiun TV yang menyiarkan Debat Pilpres lebih banyak dibandingkan dengan Debat Pilpres 2014. Hal ini sesuai dengan kebijakan KPU yang mewajibkan 18 stasiun TV untuk menyiarkan program tersebut. Sebanyak 13 stasiun TV telah menayangkannya, sementara pada tahun 2014 hanya ada 7 stasiun TV yang menyiarkan program debat.
The results of Nielsen’s monitoring in 11 cities found that the Total Reach of this year’s three presidential election debates was 57.6%, significantly higher than that of 2014 with 49.1%. As for the Rating, the three debate programs achieved much higher Combined Rating, and the highest one was the 2nd debate, i.e. the Presidential Candidate Debate Jokowi vs Prabowo.
Rating TV untuk Program Debat Pemilihan Presiden
|
Tahun |
Debat 1 (%) |
Debat 2 (%) |
Debat 3 (%) |
|
2019 |
15,5 |
18,8 |
11,3 |
|
2014 |
8,4 |
9,5 |
9,6 |
Dalam hal Share, dari ketiga debat, debat kedua yang mempertemukan Jokowi vs Prabowo dengan topik energi, pangan dan sumber daya alam memperoleh Share tertinggi dengan 73,1%. Debat pertama Jokowi-Ma'ruf vs Prabowo-Sandiaga dengan tema hukum, HAM, korupsi dan terorisme memperoleh Share 55%; sedangkan debat ketiga dengan tema pendidikan, kesehatan, ketenagakerjaan, sosial dan budaya memperoleh Share 44%.
โThe high Rating and Share of this year’s Presidential Election Debate shows the high enthusiasm of voters to get to know the candidates better. By watching the debate, viewers can determine their choice.โ says Hellen Katherina, Executive Director Media, Nielsen Indonesia. โKPUโs initiative to require 18 TV stations to broadcast the Presidential Election Debate is also worthy of appreciation. This clearly extends the reach and makes more and more voters are able to see the candidates presenting their superior programs.”
Dalam hal profil pemirsa, berdasarkan angka indeks Nielsen, ketiga program debat menjangkau lebih banyak perempuan, pemirsa berusia 40+ tahun dan pemirsa dari kelas atas. (lihat Tabel 1).
Tabel 1: Indeks Program Debat Pilpres 2019
Source: Television Audience Measurement – Nielsen Media
Read inย Bahasa Indonesia
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TENTANG PENGUKURAN PEMIRSA TELEVISI (TAM) NIELSEN
Nielsen TAM di Indonesia mengukur penayangan seluruh televisi nasional pada lebih dari 8.000 orang berusia 5 tahun ke atas di 11 kota di Indonesia (Jakarta, Bandung, Yogyakarta, Semarang, Surakarta, Surabaya, Denpasar, Medan, Palembang, Makassar, dan Banjarmasin). Hasil pengukuran dinyatakan dalam nilai rating, share dan indeks.
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Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
