Media contact: Mila Lubis, Phone: +62 8551082304, Email: miladinne.lubis@nielsen.com
Programas de debate das eleiรงรตes presidenciais alcanรงaram mais espectadores de TV
Jakarta, 21 March, 2019 โ Presidential Election Debate that has been conducted in three sessions by the General Elections Commission (Komisi Pemilihan Umum/KPU) reached more viewers compared to the similar program broadcasted on TV stations during the 2014 election period. Nielsen TV Audience Measurement(TAM) study revealed that the Rating and Reach of the three Debate programs were significantly higher than those of the 2014.
O nรบmero de estaรงรตes de TV que transmitiram o Debate das Eleiรงรตes Presidenciais foi maior em comparaรงรฃo com o de 2014. Isso estรก de acordo com a polรญtica da KPU, que exige que 18 estaรงรตes de TV transmitam o programa. 13 estaรงรตes de TV o transmitiram, enquanto em 2014 apenas 7 estaรงรตes de TV transmitiram o programa de debate.
The results of Nielsen’s monitoring in 11 cities found that the Total Reach of this year’s three presidential election debates was 57.6%, significantly higher than that of 2014 with 49.1%. As for the Rating, the three debate programs achieved much higher Combined Rating, and the highest one was the 2nd debate, i.e. the Presidential Candidate Debate Jokowi vs Prabowo.
Classificaรงรฃo de TV para o programa de debate das eleiรงรตes presidenciais
|
Ano |
Debate 1 (%) |
Debate 2 (%) |
Debate 3 (%) |
|
2019 |
15,5 |
18,8 |
11,3 |
|
2014 |
8,4 |
9,5 |
9,6 |
Em termos de participaรงรฃo, dos trรชs debates, o segundo, com Jokowi vs Prabowo debatendo sobre energia, alimentos e recursos naturais, obteve a maior participaรงรฃo, com 73,1%. O primeiro debate, Jokowi-Ma'ruf vs. Prabowo-Sandiaga, com o tema lei, direitos humanos, corrupรงรฃo e terrorismo, obteve 55% de participaรงรฃo, enquanto o terceiro, o debate dos candidatos a vice-presidente sobre educaรงรฃo, saรบde, trabalho, social e cultura, obteve 44% de participaรงรฃo.
โThe high Rating and Share of this year’s Presidential Election Debate shows the high enthusiasm of voters to get to know the candidates better. By watching the debate, viewers can determine their choice.โ says Hellen Katherina, Executive Director Media, Nielsen Indonesia. โKPUโs initiative to require 18 TV stations to broadcast the Presidential Election Debate is also worthy of appreciation. This clearly extends the reach and makes more and more voters are able to see the candidates presenting their superior programs.”
Em termos de perfil dos telespectadores, com base nos nรบmeros do รญndice Nielsen, os trรชs programas de debate atingiram mais mulheres, telespectadores com mais de 40 anos e telespectadores da classe alta. (consulte a Tabela 1).
Tabela 1: รndice do programa de debates da eleiรงรฃo presidencial de 2019
Source: Television Audience Measurement – Nielsen Media
Read inย Bahasa Indonesia
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SOBRE A MEDIรรO DE AUDIรNCIA DE TELEVISรO DA NIELSEN (TAM)
A Nielsen TAM na Indonรฉsia mediu a audiรชncia de toda a televisรฃo nacional em mais de 8.000 pessoas com 5 anos ou mais em 11 cidades da Indonรฉsia (Jacarta, Bandung, Yogyakarta, Semarang, Surakarta, Surabaya, Denpasar, Medan, Palembang, Makassar e Banjarmasin). Os resultados da mediรงรฃo sรฃo apresentados em valores de classificaรงรฃo, participaรงรฃo e รญndice.
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