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Programy debat prezydenckich dotarลy do wiฤkszej liczby telewidzรณw
Jakarta, 21 March, 2019 โ Presidential Election Debate that has been conducted in three sessions by the General Elections Commission (Komisi Pemilihan Umum/KPU) reached more viewers compared to the similar program broadcasted on TV stations during the 2014 election period. Nielsen TV Audience Measurement(TAM) study revealed that the Rating and Reach of the three Debate programs were significantly higher than those of the 2014.
Liczba stacji telewizyjnych, ktรณre transmitowaลy Prezydenckฤ Debatฤ Wyborczฤ , byลa wyลผsza w porรณwnaniu z rokiem 2014. Jest to zgodne z politykฤ KPU, ktรณra wymaga, aby 18 stacji telewizyjnych nadawaลo program. 13 stacji telewizyjnych wyemitowaลo debatฤ, podczas gdy w 2014 roku byลo ich tylko 7.
The results of Nielsen’s monitoring in 11 cities found that the Total Reach of this year’s three presidential election debates was 57.6%, significantly higher than that of 2014 with 49.1%. As for the Rating, the three debate programs achieved much higher Combined Rating, and the highest one was the 2nd debate, i.e. the Presidential Candidate Debate Jokowi vs Prabowo.
Ocena telewizyjna programu prezydenckiej debaty wyborczej
|
Rok |
Debata 1 (%) |
Debata 2 (%) |
Debata 3 (%) |
|
2019 |
15,5 |
18,8 |
11,3 |
|
2014 |
8,4 |
9,5 |
9,6 |
Pod wzglฤdem udziaลu, z trzech debat, druga z debatฤ Jokowi vs Prabowo na temat energii, ลผywnoลci i zasobรณw naturalnych uzyskaลa najwyลผszy udziaล z 73,1%. Pierwsza debata, w ktรณrej Jokowi-Ma'ruf kontra Prabowo-Sandiaga debatowali na temat prawa, praw czลowieka, korupcji i terroryzmu, uzyskaลa 55% udziaลu; podczas gdy trzecia debata, w ktรณrej kandydaci na wiceprezydenta debatowali na temat edukacji, zdrowia, pracy, spraw spoลecznych i kultury, uzyskaลa 44% udziaลu.
โThe high Rating and Share of this year’s Presidential Election Debate shows the high enthusiasm of voters to get to know the candidates better. By watching the debate, viewers can determine their choice.โ says Hellen Katherina, Executive Director Media, Nielsen Indonesia. โKPUโs initiative to require 18 TV stations to broadcast the Presidential Election Debate is also worthy of appreciation. This clearly extends the reach and makes more and more voters are able to see the candidates presenting their superior programs.”
Pod wzglฤdem profilu widzรณw, w oparciu o wskaลบniki Nielsena, trzy programy debatowe dotarลy do wiฤkszej liczby kobiet, widzรณw w wieku powyลผej 40 lat i widzรณw z klasy wyลผszej. (patrz Tabela 1).
Tabela 1: Indeks programu debat w wyborach prezydenckich w 2019 r.
Source: Television Audience Measurement – Nielsen Media
Read inย Bahasa Indonesia
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INFORMACJE O POMIARACH OGLฤDALNOลCI TELEWIZJI NIELSEN (TAM)
Nielsen TAM w Indonezji zmierzyล oglฤ dalnoลฤ wszystkich krajowych programรณw telewizyjnych przez ponad 8 000 osรณb w wieku 5 lat i starszych w 11 miastach Indonezji (Dลผakarta, Bandung, Yogyakarta, Semarang, Surakarta, Surabaya, Denpasar, Medan, Palembang, Makassar i Banjarmasin). Wyniki pomiarรณw sฤ podawane w postaci ratingu, udziaลu i wartoลci indeksu.
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