概述
面向未来进行现代化改造，实现更智能、更有效的营销
To fully understand audiences in today’s ever-changing marketplace, you need deeper insight into what they watch, listen to and buy. Yet connecting the touchpoints and behaviors that define your audiences has never been more complex. You need powerful intelligence to grow your brand and audiences so you can create more personalized experiences across campaigns and platforms.
Power your data-driven advertising with a seamless media buying platform built for and to protect all audiences. Collect, organize and activate data directly from Nielsen Marketing Cloud to form a complete view of the consumer using our universe of premium, first, second and third-party audience data. Built with the next-generation integrations that matter most to media buyers and sellers, our ID agnostic solution opens up your activation points for the highest levels of optimization and insight.
Nielsen Marketing Cloud gives you real-time insight into your audience all in one place. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. A fully-integrated platform enables you to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution. Optimize your campaign by connecting the dots between data, analytics, media planning, artificial intelligence, activation and data management.
特点
在单一云平台上进行规划、激活和数据管理
→ 平台测量
在所有营销渠道和平台上扩展、优化、细分和激活受众数据。
→ 受众群体
找到您的目标受众群体，或根据对您而言最重要的特征定制自己的目标受众群体。
Artificial intelligence→
利用自适应学习技术，根据受众行为采取行动，提高营销相关性和效果。
Third-party applications →
在所有数字媒体和数百个整合内容营销平台上激活数据。
Use cases
更贴近受众，更有效地打造品牌
媒体采购人员
Evaluate the success of your marketing activations and make adjustments in real-time using built-in analytics and Nielsen Artificial Intelligence.
• Maximize cross channel campaign effectiveness by reaching your audiences across all major media touchpoints, including linear TV, for an omnichannel activation strategy.
• Measure, track and optimize consumer engagement and lift across their entire brand journey.
• Acquire high value audiences that match your heaviest spenders or match your competitor’s ads or content.
• Increase the lifetime value of your most loyal customers, reduce customer churn and engage lapsed buyers
媒体销售商
Maximize the value of your assets with peer-to-peer data transactions that help you activate private deals with leading global brands and agencies.
• Precisely target digital campaigns to generate digital and linear tune in, increase streaming service subscriptions and promote any other media owner asset or goal
• Identify, attract and build new advertiser client bases and stand out from the competitive media landscape.
• Precisely target advertiser campaigns on any platform and enable peer-to-peer transactions
• Gain a detailed understanding of who your audiences really are for powerful segmentation that leads to better media planning.
覆盖范围
无与伦比的覆盖范围，满足受众群体的所有需求
Let’s discuss your business needs
