概要
よりスマートで効果的なマーケティングのために、未来に向けて近代化する
To fully understand audiences in today’s ever-changing marketplace, you need deeper insight into what they watch, listen to and buy. Yet connecting the touchpoints and behaviors that define your audiences has never been more complex. You need powerful intelligence to grow your brand and audiences so you can create more personalized experiences across campaigns and platforms.
Power your data-driven advertising with a seamless media buying platform built for and to protect all audiences. Collect, organize and activate data directly from Nielsen Marketing Cloud to form a complete view of the consumer using our universe of premium, first, second and third-party audience data. Built with the next-generation integrations that matter most to media buyers and sellers, our ID agnostic solution opens up your activation points for the highest levels of optimization and insight.
Nielsen Marketing Cloud gives you real-time insight into your audience all in one place. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. A fully-integrated platform enables you to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution. Optimize your campaign by connecting the dots between data, analytics, media planning, artificial intelligence, activation and data management.
特徴
プランニングアクティベーションとデータ管理を単一のクラウドプラットフォームで実現
→ プラットフォーム測定
すべてのマーケティングチャネルとプラットフォームにおいて、オーディエンスデータを拡張、最適化、セグメント化、活性化します。
→ 視聴者セグメント
ターゲットとする視聴者セグメントを見つけるか、あなたにとって最も重要な特性に基づいて独自にカスタマイズしてください。
Artificial intelligence→
アダプティブ・ラーニング・テクノロジーを活用することで、オーディエンスの行動に対応し、マーケティングの関連性と成果を高める。
Third-party applications →
すべてのデジタルメディアと数百の統合コンテンツマーケティングプラットフォームのデータを活性化します。
Use cases
オーディエンスとの関連性を高め、ブランドにとってより効果的なものにする。
メディア・バイヤー
Evaluate the success of your marketing activations and make adjustments in real-time using built-in analytics and Nielsen Artificial Intelligence.
• Maximize cross channel campaign effectiveness by reaching your audiences across all major media touchpoints, including linear TV, for an omnichannel activation strategy.
• Measure, track and optimize consumer engagement and lift across their entire brand journey.
• Acquire high value audiences that match your heaviest spenders or match your competitor’s ads or content.
• Increase the lifetime value of your most loyal customers, reduce customer churn and engage lapsed buyers
メディア・セラー
Maximize the value of your assets with peer-to-peer data transactions that help you activate private deals with leading global brands and agencies.
• Precisely target digital campaigns to generate digital and linear tune in, increase streaming service subscriptions and promote any other media owner asset or goal
• Identify, attract and build new advertiser client bases and stand out from the competitive media landscape.
• Precisely target advertiser campaigns on any platform and enable peer-to-peer transactions
• Gain a detailed understanding of who your audiences really are for powerful segmentation that leads to better media planning.
カバレッジ
視聴者層のあらゆるニーズに対応する比類なきカバレッジ
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