개요
더 스마트하고 효과적인 마케팅을 위해 미래를 위한 현대화
To fully understand audiences in today’s ever-changing marketplace, you need deeper insight into what they watch, listen to and buy. Yet connecting the touchpoints and behaviors that define your audiences has never been more complex. You need powerful intelligence to grow your brand and audiences so you can create more personalized experiences across campaigns and platforms.
Power your data-driven advertising with a seamless media buying platform built for and to protect all audiences. Collect, organize and activate data directly from Nielsen Marketing Cloud to form a complete view of the consumer using our universe of premium, first, second and third-party audience data. Built with the next-generation integrations that matter most to media buyers and sellers, our ID agnostic solution opens up your activation points for the highest levels of optimization and insight.
Nielsen Marketing Cloud gives you real-time insight into your audience all in one place. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. A fully-integrated platform enables you to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution. Optimize your campaign by connecting the dots between data, analytics, media planning, artificial intelligence, activation and data management.
특징
단일 클라우드 플랫폼에서 계획, 활성화 및 데이터 관리
플랫폼 측정 → 플랫폼 측정
모든 마케팅 채널과 플랫폼에서 오디언스 데이터를 확장, 최적화, 세분화 및 활성화할 수 있습니다.
대상 세그먼트 → 대상 세그먼트
타겟 오디언스 세그먼트를 찾거나 가장 중요한 특성에 따라 맞춤 설정할 수 있습니다.
Artificial intelligence→
적응형 학습 기술을 활용하여 오디언스 행동에 따라 행동하고 마케팅 관련성과 성과를 높일 수 있습니다.
Third-party applications →
모든 디지털 미디어와 수백 개의 통합 콘텐츠 마케팅 플랫폼에서 데이터를 활성화하세요.
Use cases
오디언스와 관련성을 높이고 브랜드에 더 효과적인 콘텐츠 제공
미디어 구매자
Evaluate the success of your marketing activations and make adjustments in real-time using built-in analytics and Nielsen Artificial Intelligence.
• Maximize cross channel campaign effectiveness by reaching your audiences across all major media touchpoints, including linear TV, for an omnichannel activation strategy.
• Measure, track and optimize consumer engagement and lift across their entire brand journey.
• Acquire high value audiences that match your heaviest spenders or match your competitor’s ads or content.
• Increase the lifetime value of your most loyal customers, reduce customer churn and engage lapsed buyers
미디어 판매자
Maximize the value of your assets with peer-to-peer data transactions that help you activate private deals with leading global brands and agencies.
• Precisely target digital campaigns to generate digital and linear tune in, increase streaming service subscriptions and promote any other media owner asset or goal
• Identify, attract and build new advertiser client bases and stand out from the competitive media landscape.
• Precisely target advertiser campaigns on any platform and enable peer-to-peer transactions
• Gain a detailed understanding of who your audiences really are for powerful segmentation that leads to better media planning.
적용 범위
모든 오디언스 세그먼트의 요구 사항을 충족하는 탁월한 커버리지
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