Panoramica
Modernizzare il futuro per un marketing più intelligente ed efficace
To fully understand audiences in today’s ever-changing marketplace, you need deeper insight into what they watch, listen to and buy. Yet connecting the touchpoints and behaviors that define your audiences has never been more complex. You need powerful intelligence to grow your brand and audiences so you can create more personalized experiences across campaigns and platforms.
Power your data-driven advertising with a seamless media buying platform built for and to protect all audiences. Collect, organize and activate data directly from Nielsen Marketing Cloud to form a complete view of the consumer using our universe of premium, first, second and third-party audience data. Built with the next-generation integrations that matter most to media buyers and sellers, our ID agnostic solution opens up your activation points for the highest levels of optimization and insight.
Nielsen Marketing Cloud gives you real-time insight into your audience all in one place. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. A fully-integrated platform enables you to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution. Optimize your campaign by connecting the dots between data, analytics, media planning, artificial intelligence, activation and data management.
Caratteristiche
Pianificazione, attivazione e gestione dei dati in un'unica piattaforma cloud
→ Misura della piattaforma
Espandete, ottimizzate, segmentate e attivate i dati del vostro pubblico su tutti i canali e le piattaforme di marketing.
→ Audience segments
Trovate il vostro segmento di pubblico target o personalizzatelo in base alle caratteristiche più importanti per voi.
Artificial intelligence→
Utilizzate la tecnologia di apprendimento adattivo per agire sul comportamento del pubblico e aumentare la rilevanza e i risultati del marketing.
Third-party applications →
Attivare i dati su tutti i media digitali e su centinaia di piattaforme di content marketing integrate.
Use cases
Diventare più rilevanti per il pubblico e più efficaci per i marchi
Acquirenti di media
Evaluate the success of your marketing activations and make adjustments in real-time using built-in analytics and Nielsen Artificial Intelligence.
• Maximize cross channel campaign effectiveness by reaching your audiences across all major media touchpoints, including linear TV, for an omnichannel activation strategy.
• Measure, track and optimize consumer engagement and lift across their entire brand journey.
• Acquire high value audiences that match your heaviest spenders or match your competitor’s ads or content.
• Increase the lifetime value of your most loyal customers, reduce customer churn and engage lapsed buyers
Venditori di media
Maximize the value of your assets with peer-to-peer data transactions that help you activate private deals with leading global brands and agencies.
• Precisely target digital campaigns to generate digital and linear tune in, increase streaming service subscriptions and promote any other media owner asset or goal
• Identify, attract and build new advertiser client bases and stand out from the competitive media landscape.
• Precisely target advertiser campaigns on any platform and enable peer-to-peer transactions
• Gain a detailed understanding of who your audiences really are for powerful segmentation that leads to better media planning.
Copertura
Copertura ineguagliabile per tutte le esigenze del vostro segmento di pubblico
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