- 7 月份，YouTube 以 10.4% 的电视收视率成为月度电视使用率最高的流媒体平台。
- 借助巴黎奥运会的东风，NBCU 的电视份额跃升至 9.5%，Peacock 则增长了 33%。
- 受福克斯新闻频道大选报道和 Tubi 增长的推动，福克斯增长了 16%。
NEW YORK - September 3, 2024 – YouTube moved into the lead among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of total TV consumption by media company. Time spent watching YouTube on television was up 7% compared to June, leading the streaming platform to account for 10.4% of total TV in July (up from 9.9%). This marks the first time a streaming platform ranks first in the Media Distributor Gauge chart, and the first time a streamer has exceeded 10% of total TV usage in a given month.
季节性在全年观察到的收视行为波动中起着重要作用，夏季通常包括流媒体收视率和儿童电视总使用率的增长。因此，YouTube 在 7 月份跃居媒体传播榜首的主要动力来自学龄观众（P2-17），他们在本月的 YouTube 收视率中占近 30%，在电视收视率中占 13%--这是自 2023 年 7 月以来该年龄段观众的最大使用总量。
政治新闻报道的增加和夏季奥运会的开幕也影响了 7 月份的电视收视率。在共和党全国代表大会报道的带动下，福克斯新闻频道本月的收视率增长了 39%，而 Tubi 比 6 月份增长了 6%。这两家公司帮助推动了福克斯整体收视率增长 16%。福克斯公司的电视份额增加了 0.8%，7 月份的电视总使用率为 7.4%，这是该公司今年迄今为止最大的电视份额，在媒体发行商中排名第五。
即使在 7 月份的报告间隔期*内只有三天的奥运会报道，夏季奥运会对 NBCUniversal 的影响也是显而易见的。NBCU 的电视份额从 6 月份的 8.5% 攀升至 7 月份的 9.5%，NBCU 所有分销渠道的收视率增长了 14%，其中孔雀电视的收视率增长了 33%，广播联盟的收视率增长了 24%。
Disney finished July with the second largest share of TV at 9.9% after recording a 0.9 point loss from June. However, year-to-date totals (January – July) show that Disney leads all media distributors with 11.0% of TV viewing through seven months, followed by YouTube at 9.6% and NBCU at 9.1%. A wider lens look further emphasizes the potential impact of monthly factors like content availability and time of year.
每年从夏季到秋季的过渡时期都是电视收视最活跃的时期之一。今年，除了橄榄球的回归和新一季的剧本节目外，我们还将夏季奥运会和总统大选前的重大电视事件考虑在内。在这些变数的共同作用下，未来几个月的电视收视率可能会像其内容一样令人兴奋。
* 2024 年 7 月的测量月包括四个星期：2024 年 7 月 1 日至 2024 年 7 月 28 日。尼尔森测量周从周一开始，一直持续到下一个周日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
Lauren Pabst，尼尔森
lauren.pabst@nielsen.com
