New Delhi, India – October 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in India.
Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in India means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.
在Nielsen ONE Ads（该公司的跨平台营销活动测量产品套件）中，对 YouTube CTV 应用程序的测量包括共同观看，并将与电脑和移动设备上的其他 YouTube 曝光进行重复计算。
Arnaud Frade, President Asia, Commercial added, “Delivering deduplicated YouTube CTV measurement is a major milestone which gives our agency and advertiser clients the ability to compare YouTube’s ad reach across computer, mobile, and CTV devices, to provide a complete picture of YouTube campaign performance. In a context where advertising budgets are increasingly fragmented, helping clients better understand the relevance of their investments is of very tangible value. I’m thrilled to see this important development in our journey to provide true cross-platform measurement to power a better media future for all.”
Nielsen ONE Ads 中增加了对 YouTube CTV 的测量，使买家能够更好地了解覆盖范围、管理频率并验证其在 YouTube 上购买的受众，而且比以往任何时候都更具可比性。
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Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
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丹-查普曼
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