New Delhi, India – October 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in India.
Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in India means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.
A medição do aplicativo YouTube CTV no Nielsen ONE Ads, o conjunto de produtos de medição de campanhas multiplataforma da empresa, inclui a visualização conjunta e será deduplicada em relação a outras exposições do YouTube em computadores e dispositivos móveis.
Arnaud Frade, President Asia, Commercial added, “Delivering deduplicated YouTube CTV measurement is a major milestone which gives our agency and advertiser clients the ability to compare YouTube’s ad reach across computer, mobile, and CTV devices, to provide a complete picture of YouTube campaign performance. In a context where advertising budgets are increasingly fragmented, helping clients better understand the relevance of their investments is of very tangible value. I’m thrilled to see this important development in our journey to provide true cross-platform measurement to power a better media future for all.”
A inclusão da medição do YouTube CTV no Nielsen ONE Ads permite que os compradores entendam melhor o alcance, gerenciem a frequência e verifiquem o público de suas compras no YouTube com maior comparabilidade do que nunca.
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