New Delhi, India – October 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in India.
Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in India means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.
YouTube의 크로스 플랫폼 캠페인 측정 제품군인 Nielsen ONE 광고의 YouTube CTV 앱 측정에는 공동 시청이 포함되며, 컴퓨터와 모바일 기기에서 다른 YouTube 노출과 중복 제거됩니다.
Arnaud Frade, President Asia, Commercial added, “Delivering deduplicated YouTube CTV measurement is a major milestone which gives our agency and advertiser clients the ability to compare YouTube’s ad reach across computer, mobile, and CTV devices, to provide a complete picture of YouTube campaign performance. In a context where advertising budgets are increasingly fragmented, helping clients better understand the relevance of their investments is of very tangible value. I’m thrilled to see this important development in our journey to provide true cross-platform measurement to power a better media future for all.”
Nielsen ONE 광고에 YouTube CTV 측정이 추가됨에 따라 구매자는 이전보다 더 높은 비교 가능성으로 도달 범위를 더 잘 이해하고, 빈도를 관리하며, YouTube에서 구매 대상을 확인할 수 있습니다.
닐슨 소개
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
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댄 채프먼
dan.chapman@niesen.com
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