New Delhi, India โ October 21, 2024 โ Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in India.ย
Following the February announcement of the expansion of Nielsenโs measurement of YouTube ads into 13 global markets, the launch in India means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.
Pengukuran aplikasi YouTube CTV di Nielsen ONE Ads, rangkaian produk pengukuran kampanye lintas platform perusahaan, mencakup penayangan bersama dan akan diduplikasi terhadap eksposur YouTube lainnya di komputer dan perangkat seluler.
Arnaud Frade, President Asia, Commercial added, โDelivering deduplicated YouTube CTV measurement is a major milestone which gives our agency and advertiser clients the ability to compare YouTubeโs ad reach across computer, mobile, and CTV devices, to provide a complete picture of YouTube campaign performance. In a context where advertising budgets are increasingly fragmented, helping clients better understand the relevance of their investments is of very tangible value. Iโm thrilled to see this important development in our journey to provide true cross-platform measurement to power a better media future for all.โ
Penambahan pengukuran YouTube CTV ke dalam Nielsen ONE Ads memungkinkan pembeli untuk lebih memahami jangkauan, mengelola frekuensi, dan memverifikasi audiens dari pembelian mereka di YouTube dengan perbandingan yang lebih baik daripada sebelumnya.
Tentang Nielsen
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).ย
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