继 2020 年发生前所未有的变化之后，整个世界仍在继续演变，营销人员正在快速波动的环境中制定战略。虽然过去可能已经成为过去，但大流行病将媒体行业带入了未知领域，营销人员和广告商必须保持灵活，继续适应新常态。
As such, Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer, recently engaged in conversation with professors David Reibstein and Raghu Iyengar of The Wharton School, where she serves as Chairperson of the Customer Analytics Advisory Board. The discussion was a part of the school’s Markets in Motion series, which features conversations with marketing experts about how they are pivoting their business strategies and innovating in a time of disruption due to the COVID-19 pandemic.
"杰米说："关心他人和了解消费者行为的变化是应对大流行病开始时的支柱。"我们迫切需要实时信息和沟通。立即为客户提供数据，并迅速掌握我们所做工作的根本转变非常重要。
大流行病不仅改变了消费者和客户的需求，COVID-19 还加速了人们接触媒体的方式。长期以来，媒体格局一直是支离破碎的，但 COVID-19 却真正放大了这一格局。
随着人们在家的时间越来越多，营销人员需要时刻了解消费者行为的变化。
在谈到大流行病导致的收视模式转变时，Raghu 说："收视率上升了，人们看电视的时间增加了，但媒体支出却减少了。
"杰米指出："过去重要的东西现在变得至关重要，了解消费者的想法和内心比以往任何时候都更加重要。
While asking about Nielsen’s current measurement capabilities, David said, “There’s been this quest for years of how to get the different ways of reaching people and combine that, so we get a complete picture of an individual’s viewing.”
Jamie noted, “Nielsen has been embarking on the path of developing a more common platform to measure how audiences interact with content and continues to help brands and publishers get a holistic view of consumers through our cross-media measurement solution, Nielsen ONE. Nielsen One will be cloud-based, so we will have the ability to get data to our clients more rapidly. We will no longer have to look just at discrete channels but will have the ability to understand the consumer holistically.”
"杰米指出："人们对实时通信的渴望令人难以置信。"数据、媒体和技术的交汇正值人们消费媒体的整个生态系统发生变化之时，信任已成为每家公司运营的关键要素，因为我们正处于这样一个充满挑战的环境中。
