· Cruise line entities report strong growth
· 9 out of 10 top hotel information sites report double digit growth
· News sites rankings remain stable
Sydney, Australia – 23 February 2017: Australians had their minds on travel during the January holiday break, with significant increases in unique audiences to online travel entities, according to the latest data from Nielsen Digital Ratings (Monthly).
More Australians visited cruise line entities with an increase of 20% across the sub-category during January 2017 compared to the previous month to reach a unique audience of 2.6 million. Princess Cruises lead the sub-category reaching 587,000 (+11%), followed by Royal Caribbean Cruises reaching 515,000 (-1%) and P&O Cruises 485,000 (+34%).
表 1：按独特受众总数排名的前 5 大邮轮公司实体
|
名称 |
独特受众（千人） | 月度增幅 |
| 公主游轮 | 587 | 11% |
| 皇家加勒比游轮 | 515 | -1% |
| P&O Cruises | 485 | 34% |
| 奥兹巡航 | 384 | 75% |
| Cruisecritic.com | 382 | 35% |
来源：尼尔森尼尔森数字收视率（月度）--2017 年 1 月
与上月相比，1 月份酒店信息子类别的独立受众增长了 19%，达到 750 万人。其中，Booking.com 以 35% 的增幅领跑该子类别，达到 300 万，其次是 Trivago，增幅高达 95%，达到 170 万，Airbnb 也增长到 160 万（+26%）。
表 2：按独特受众总数排名的 5 大酒店信息实体
|
名称 |
独特受众（千人） | 月度同比增幅 |
| Booking.com | 3,042 | 35% |
| Trivago | 1,726 | 95% |
| Airbnb | 1,601 | 26% |
| Wotif.com | 1,404 | 9% |
| Hotels.com | 932 | 44% |
来源：尼尔森尼尔森数字收视率（月度）--2017 年 1 月
航空公司子类别也有所增长；澳航以 400 万独立受众居首，比 1 月份增长 11%，捷星航空 210 万（+10%），维珍澳大利亚稳定在 200 万，SkyScanner 达到 140 万（+46%）。
Current Events and Global News Sub-Category
News sites grew their unique audiences during January with 9 out of the top 10 entities seeing increases compared to the previous month.
前 10 位数字排名没有变化，News.com.au 以 540 万独立受众（+2%）蝉联榜首。
Nine.com.au 以 440 万独立受众（+4%）继续排名第二，ABC News 以 430 万独立受众（+3%）排名第三。Smh.com.au以 400 万独立受众（10%）蝉联第四。
澳大利亚每日邮报》（320 万）、《卫报》（270 万）、Yahoo7 News（260 万）、BBC（240 万）、《先驱太阳报》（230 万）和《时代报》（230 万）的受众排名均保持不变，分别从第 5 位上升至第 10 位--见下表。
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, JANUARY 2017
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
news.com.au |
5,352 |
51 |
15 |
02:17:21 |
|
nine.com.au |
4,421 |
40 |
13 |
01:35:02 |
|
美国广播公司新闻网站 |
4,341 |
25 |
10 |
00:34:56 |
|
smh.com.au |
4,028 |
32 |
12 |
01:08:47 |
|
澳大利亚每日邮报 |
3,154 |
24 |
13 |
00:29:54 |
|
卫报 |
2,710 |
15 |
8 |
00:29:11 |
|
雅虎7 新闻网站 |
2,614 |
11 |
9 |
00:15:52 |
|
英国广播公司 |
2,402 |
26 |
12 |
00:50:48 |
|
先驱太阳报 |
2,307 |
14 |
8 |
00:36:49 |
|
时代 |
2,280 |
40 |
14 |
00:50:00 |
来源：尼尔森尼尔森数字收视率（月度）--2017 年 1 月
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尼尔森
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E: jackie.helliker@nielsen.com
