ยท Cruise line entities report strong growth
ยท 9 out of 10 top hotel information sites report double digit growth
ยท News sites rankings remain stable
Sydney, Australia โ 23 February 2017: Australians had their minds on travel during the January holiday break, with significant increases in unique audiences to online travel entities, according to the latest data from Nielsen Digital Ratings (Monthly).
More Australians visited cruise line entities with an increase of 20% across the sub-category during January 2017 compared to the previous month to reach a unique audience of 2.6 million. Princess Cruises lead the sub-category reaching 587,000 (+11%), followed by Royal Caribbean Cruises reaching 515,000 (-1%) and P&O Cruises 485,000 (+34%).
TABEL 1: 5 ENTITAS KAPAL PESIAR TERATAS YANG DIBERI PERINGKAT BERDASARKAN TOTAL AUDIENS UNIK
|
Name |
Pemirsa Unik (000) | Bulan ke Bulan % Peningkatan |
| Princess Cruises | 587 | 11% |
| Kapal Pesiar Royal Caribbean | 515 | -1% |
| P&O Cruises | 485 | 34% |
| Ozcruising | 384 | 75% |
| Cruisecritic.com | 382 | 35% |
Sumber: Peringkat Digital Nielsen (Bulanan) - Januari 2017
Pengunjung unik untuk sub-kategori Informasi Hotel tumbuh sebesar 19% selama bulan Januari dibandingkan dengan bulan sebelumnya menjadi 7,5 juta. Booking.com memimpin sub-kategori ini dengan peningkatan sebesar 35% menjadi 3 juta, diikuti oleh Trivago yang meningkat sebesar 95% menjadi 1,7 juta dan Airbnb yang tumbuh menjadi 1,6 juta (+26%).
TABEL 2: 5 ENTITAS INFORMASI HOTEL TERATAS YANG DIBERI PERINGKAT BERDASARKAN JUMLAH PEMIRSA UNIK
|
Name |
Pemirsa Unik (000) | Bulan ke Bulan % Peningkatan |
| Booking.com | 3,042 | 35% |
| Trivago | 1,726 | 95% |
| Airbnb | 1,601 | 26% |
| Wotif.com | 1,404 | 9% |
| Hotels.com | 932 | 44% |
Sumber: Peringkat Digital Nielsen (Bulanan) - Januari 2017
Sub-kategori Maskapai Penerbangan juga mengalami peningkatan; Qantas memimpin dengan jumlah pemirsa unik sebanyak 4 juta yang tumbuh sebesar 11% dibandingkan bulan Januari, Jetstar 2,1 juta (+10%), Virgin Australia stabil di angka 2 juta dan SkyScanner mencapai 1,4 juta (+46%).
Current Events and Global News Sub-Category
News sites grew their unique audiences during January with 9 out of the top 10 entities seeing increases compared to the previous month.
Dengan tidak adanya perubahan pada 10 peringkat digital teratas, News.com.au mempertahankan posisi teratas dengan jumlah pemirsa unik sebanyak 5,4 juta (+2%).
Nine.com.au tetap berada di posisi kedua dengan jumlah pemirsa unik sebanyak 4,4 juta (+4%) dan ABC News berada di posisi ketiga dengan jumlah pemirsa unik sebanyak 4,3 juta (+3%). Smh.com.au mempertahankan peringkat keempat dengan jumlah pemirsa unik 4 juta (10%).
Daily Mail Australia (3,2 juta), The Guardian (2,7 juta), Yahoo7 News (2,6 juta), BBC (2,4 juta), Herald Sun (2,3 juta) dan The Age (2,3 juta), semuanya mempertahankan posisinya di peringkat pemirsa, masing-masing dari posisi 5 hingga 10 - lihat tabel di bawah ini.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, JANUARY 2017
|
Name |
Pemirsa Unik (000) |
Tampilan Halaman Per Orang |
Sessions Per Person |
Waktu Per Orang (jj: mm: dd) |
|
news.com.au |
5,352 |
51 |
15 |
02:17:21 |
|
nine.com.au |
4,421 |
40 |
13 |
01:35:02 |
|
Situs Web ABC News |
4,341 |
25 |
10 |
00:34:56 |
|
smh.com.au |
4,028 |
32 |
12 |
01:08:47 |
|
Daily Mail Australia |
3,154 |
24 |
13 |
00:29:54 |
|
The Guardian |
2,710 |
15 |
8 |
00:29:11 |
|
Situs Web Berita Yahoo7 |
2,614 |
11 |
9 |
00:15:52 |
|
BBC |
2,402 |
26 |
12 |
00:50:48 |
|
Herald Sun |
2,307 |
14 |
8 |
00:36:49 |
|
The Age |
2,280 |
40 |
14 |
00:50:00 |
Sumber: Peringkat Digital Nielsen (Bulanan) - Januari 2017
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Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
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Untuk informasi lebih lanjut, silakan hubungi:
Jackie Helliker
Nielsen
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
