· Cruise line entities report strong growth
· 9 out of 10 top hotel information sites report double digit growth
· News sites rankings remain stable
Sydney, Australia – 23 February 2017: Australians had their minds on travel during the January holiday break, with significant increases in unique audiences to online travel entities, according to the latest data from Nielsen Digital Ratings (Monthly).
More Australians visited cruise line entities with an increase of 20% across the sub-category during January 2017 compared to the previous month to reach a unique audience of 2.6 million. Princess Cruises lead the sub-category reaching 587,000 (+11%), followed by Royal Caribbean Cruises reaching 515,000 (-1%) and P&O Cruises 485,000 (+34%).
TABLEAU 1 : LES 5 PRINCIPALES COMPAGNIES DE CROISIÈRES CLASSÉES EN FONCTION DU NOMBRE TOTAL DE VISITEURS UNIQUES
|
Name |
Audience unique (000) | Mois après mois % d'augmentation |
| Croisières Princesse | 587 | 11% |
| Croisières Royal Caribbean | 515 | -1% |
| P&O Cruises | 485 | 34% |
| Ozcruising | 384 | 75% |
| Cruisecritic.com | 382 | 35% |
Source : Nielsen Digital Ratings (mensuel) - janvier 2017
Unique audiences to the Hotel Information sub-category grew by 19% during January compared to the previous month to reach 7.5 million. Booking.com led the sub-category with a 35% increase to reach 3 million, followed by Trivago increasing by a massive 95% to reach 1.7 million and Airbnb growing to 1.6 million (+26%).
TABLEAU 2 : LES 5 PREMIÈRES ENTITÉS D'INFORMATION HÔTELIÈRE CLASSÉES PAR NOMBRE TOTAL D'AUDIENCES UNIQUES
|
Name |
Audience unique (000) | Mois après mois % d'augmentation |
| Booking.com | 3,042 | 35% |
| Trivago | 1,726 | 95% |
| Airbnb | 1,601 | 26% |
| Wotif.com | 1,404 | 9% |
| Hotels.com | 932 | 44% |
Source : Nielsen Digital Ratings (mensuel) - janvier 2017
The Airlines sub-category also saw increases; Qantas led with a unique audience of 4 million growing by 11% over January, Jetstar 2.1 million (+10%), Virgin Australia steady at 2 million and SkyScanner reaching 1.4 million (+46%).
Current Events and Global News Sub-Category
News sites grew their unique audiences during January with 9 out of the top 10 entities seeing increases compared to the previous month.
With no changes to the top 10 digital rankings, News.com.au retained the top position with a unique audience of 5.4 million (+2%).
Nine.com.au est resté en deuxième position avec une audience unique de 4
Daily Mail Australia (3.2 million), The Guardian (2.7 million), Yahoo7 News (2.6 million), BBC (2.4 million), Herald Sun (2.3 million) and The Age (2.3 million) all retained their positions in the audience rankings from position 5 through to 10, respectively – see table below.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, JANUARY 2017
|
Name |
Audience unique (000) |
Nombre de pages vues par personne |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
5,352 |
51 |
15 |
02:17:21 |
|
nine.com.au |
4,421 |
40 |
13 |
01:35:02 |
|
Sites web d'ABC News |
4,341 |
25 |
10 |
00:34:56 |
|
smh.com.au |
4,028 |
32 |
12 |
01:08:47 |
|
Daily Mail Australie |
3,154 |
24 |
13 |
00:29:54 |
|
The Guardian |
2,710 |
15 |
8 |
00:29:11 |
|
Yahoo7 Sites web d'information |
2,614 |
11 |
9 |
00:15:52 |
|
BBC |
2,402 |
26 |
12 |
00:50:48 |
|
Herald Sun |
2,307 |
14 |
8 |
00:36:49 |
|
L'âge |
2,280 |
40 |
14 |
00:50:00 |
Source : Nielsen Digital Ratings (mensuel) - janvier 2017
A PROPOS DE NELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
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Jackie Helliker
a global measurement and data analytics company was recognized for business excellence in the Employer…
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E: jackie.helliker@nielsen.com
