新加坡，2015年5月27日：全球绩效管理公司尼尔森在《市场营销》杂志举办的 "2015年度最佳代理商奖 "评选中荣获市场研究类金奖。
该奖项旨在表彰新加坡具有突破性和创新性的营销公司，完全基于客户营销人员的意见。新加坡 700 多名客户营销人员参与了 Marketing 的年度营销支出基准调查，以确定每个类别的入围者。在此基础上，由来自友邦保险新加坡公司、樟宜机场集团、星展银行、联想集团、三星电子和联合利华网络等领先品牌的 25 名客户营销人员组成的评审团，根据业务表现、团队发展、公司对行业和社区的贡献深度以及过去一年的工作质量等关键标准，对入围者的作品进行评估。
“I am immensely proud of our team and extremely honored that Nielsen Singapore is once again Marketing Magazine’s Market Research Agency of the Year. Winning this accolade is a testament towards the collective dedication and continued commitment demonstrated by the Nielsen Singapore team,” said Joan Koh, Managing Director of Nielsen Singapore & Malaysia.
关于尼尔森
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
