SINGAPORE, 27 maggio 2015: Nielsen, societร globale di gestione delle performance, รจ stata celebrata come vincitrice dell'ORO per la categoria Ricerche di mercato ai Marketing Magazine's Agency of the Year Awards 2015.
Il programma dei premi celebra le prestazioni innovative e all'avanguardia delle agenzie di Singapore ed รจ orgogliosamente basato esclusivamente sull'opinione dei marketer clienti. Oltre 700 marketer clienti di Singapore hanno partecipato all'annuale Marketing Spend Benchmarking Survey per determinare i finalisti di ciascuna categoria. Da qui, una giuria di 25 marketer clienti di marchi leader, tra cui AIA Singapore, Changi Airport Group, DBS Bank, Lenovo, Samsung Electronics e Unilever Network, ha valutato le candidature dei finalisti in base a criteri chiave che coprono le prestazioni aziendali, lo sviluppo del team, la profonditร dei contributi dell'agenzia al settore e alla comunitร , nonchรฉ la qualitร del lavoro svolto nell'ultimo anno.
โI am immensely proud of our team and extremely honored that Nielsen Singapore is once again Marketing Magazineโs Market Research Agency of the Year. Winning this accolade is a testament towards the collective dedication and continued commitment demonstrated by the Nielsen Singapore team,โ said Joan Koh, Managing Director of Nielsen Singapore & Malaysia.
Informazioni su Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
