SINGAPURA, 27 Mei 2015: Perusahaan manajemen kinerja global, Nielsen, dinobatkan sebagai pemenang EMAS untuk kategori Riset Pasar di ajang Agency of the Year Awards 2015 versi Majalah Marketing.
Program Penghargaan ini merayakan kinerja agensi yang inovatif dan inovatif di Singapura dan dengan bangga hanya didasarkan pada pendapat para pemasar klien. Lebih dari 700 tenaga pemasar klien di Singapura berpartisipasi dalam Survei Pembandingan Pengeluaran Pemasaran tahunan Marketing untuk menentukan finalis di setiap kategori. Dari sana, juri yang terdiri dari 25 pemasar klien dari berbagai merek terkemuka termasuk AIA Singapore, Changi Airport Group, DBS Bank, Lenovo, Samsung Electronics, dan Unilever Network menilai karya para finalis berdasarkan kriteria utama yang mencakup kinerja bisnis, pengembangan tim, kedalaman kontribusi agensi terhadap industri dan komunitas, serta kualitas pekerjaan yang dilakukan selama satu tahun terakhir.
โI am immensely proud of our team and extremely honored that Nielsen Singapore is once again Marketing Magazineโs Market Research Agency of the Year. Winning this accolade is a testament towards the collective dedication and continued commitment demonstrated by the Nielsen Singapore team,โ said Joan Koh, Managing Director of Nielsen Singapore & Malaysia.
Tentang Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
