SINGAPUR, 27 maja 2015 r: Globalna firma Nielsen, zajmujฤ ca siฤ zarzฤ dzaniem wydajnoลciฤ , zostaลa nagrodzona ZลOTฤ statuetkฤ w kategorii Market Research w konkursie Marketing Magazine's Agency of the Year Awards 2015.
Program nagrรณd honoruje przeลomowe i innowacyjne dziaลania agencji w Singapurze i z dumฤ opiera siฤ wyลฤ cznie na opiniach marketerรณw-klientรณw. Ponad 700 marketerรณw-klientรณw w Singapurze wziฤลo udziaล w corocznej ankiecie Marketing Spend Benchmarking Survey, aby wyลoniฤ finalistรณw w kaลผdej z kategorii. Nastฤpnie jury skลadajฤ ce siฤ z 25 marketerรณw z wiodฤ cych marek, w tym AIA Singapore, Changi Airport Group, DBS Bank, Lenovo, Samsung Electronics i Unilever Network, oceniลo zgลoszenia finalistรณw pod kฤ tem kluczowych kryteriรณw obejmujฤ cych wyniki biznesowe, rozwรณj zespoลu, dogลฤbny wkลad agencji w branลผฤ i spoลecznoลฤ, a takลผe jakoลฤ pracy wykonanej w ciฤ gu ostatniego roku.
โI am immensely proud of our team and extremely honored that Nielsen Singapore is once again Marketing Magazineโs Market Research Agency of the Year. Winning this accolade is a testament towards the collective dedication and continued commitment demonstrated by the Nielsen Singapore team,โ said Joan Koh, Managing Director of Nielsen Singapore & Malaysia.
O firmie Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
