联系方式
AOL: LaToya Drake, 917-606-4931, latoya.drake@teamaol.com Nielsen: Marisa Grimes, 646-654-5759, marisa.grimes@nielsen.com
纽约州纽约市（2012 年 4 月 16 日）- AOL, Inc.[纽约证券交易所股票代码：AOL）今天宣布，将为营销人员在其网站上购买的在线视频广告活动提供受众交付保证。这是在线 GRP（基于受众人口统计数据，而非点击量或印象量）首次被用作网络广告客户保证的基础。 美国在线将利用尼尔森在线广告收视率（Nielsen Online Campaign RatingsTM）的到达率、频率和总收视率（GRP）测量方法来确定向所需目标受众投放广告的效果。随着数字内容 NewFronts 的临近，AOL 成为首家将基于电视的保证模式用于其在线视频库存的主要出版商。在线视频广告是增长最快的广告形式之一： eMarketer 预测，2011 年在线视频广告支出将增长 52%*。
"AOL Video 高级副总裁 Ran Harnevo 表示："随着营销人员和广告商越来越多地将资金从传统的电视广告转向网络广告，与尼尔森的合作使 AOL 处于一个独特的位置，能够提供一个更具成本效益的机制来接触目标受众，并提供更好或同等的品牌提升、覆盖面和回忆度。"AOL 视频高级副总裁 Ran Harnevo 说："AOL 拥有大量受广告商青睐的高质量内容，我们很高兴能率先向营销人员展示我们所能保证的价值和差异化结果。
“With online video increasingly playing a role in traditional TV Upfront buying and selling, consistent cross-platform metrics are becoming more and more critical to proving the true value of advertising on a site, in terms that are familiar to brand marketers,” said Steve Hasker, President, Media Products and Advertiser Solutions, Nielsen. “This is the first time that online GRPs – based on audience demographics, rather than clicks or impressions – are being used as the basis for advertiser guarantees on the Web. We are pleased that AOL, the first major publisher to use an audience demo-based guarantee model for its online video inventory, turned to Nielsen’s highly accurate reach, frequency and online GRP measurement to drive increased confidence in their platform as a brand medium. We look forward to working with them to demonstrate their ability to effectively deliver on their clients’ goals.”
AOL will host clients at its Digital Content NewFront presentation on April 24 in New York, NY, and will premier significant video opportunities on sale to marketers and advertisers. As one of the largest online video platforms with original programs including Sessions, Heidi Klum on AOL, Moviefone’s Unscripted 和 The Engadget Show, it breadth and volume across audiences including women, teens & young adults and influencers.
尼尔森在线广告收视率（Nielsen Online Campaign Ratings）于2011年8月推出，首次为任何规模的在线广告活动提供媒体评级委员会（MRC）认可的GRP，其指标与电视广告的指标类似，实现了跨媒体规划和分析。尼尔森在线广告收视率是尼尔森广告收视率套件的一部分，该套件提供全方位的首播广告受众测量。尼尔森的全套解决方案还包括尼尔森跨平台广告收视率（Nielsen Cross-Platform Campaign Ratings），它整合了电视和互联网的媒体规划和测量，为客户提供其营销活动的总覆盖率和重叠覆盖率以及频率，并为网络营销活动提供突破性指标，以更全面地了解营销活动的表现，包括总受众中有多少人真正记住了广告。自推出以来，尼尔森在线营销活动评级已为 50 多个品牌在 400 多个网站上开展了 600 多场营销活动。这项服务将于今年晚些时候扩展到国际市场，首先是英国。
*eMarketer, US Online Ad Spend Poised to Grow 20% in 2011
关于美国在线
美国在线公司（纽约证券交易所代码：AOL）是一家品牌公司，致力于不断创新、发展和投资于品牌和体验，为世界提供信息、娱乐和连接。作为世界级优质品牌集合的发源地，美国在线创造了吸引本地和全球受众的原创内容。我们通过有效、吸引人的数字广告解决方案，帮助营销人员与这些受众建立联系。
关于尼尔森
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
