尼尔森广告主和代理商负责人马特-德维特（Matt Devitt）探讨了基于结果的营销、品牌建设以及人工智能如何帮助衡量媒体影响力等方面的变化。
结果是品牌最关心的问题，但如何规划、衡量和改进结果却从未像现在这样具有挑战性。从体育直播的兴起到生成式人工智能的采用，马特将介绍尼尔森如何帮助品牌在推动即时参与的同时创造持久的印象。
在本视频中，我们将探讨广告商面临的关键问题，例如：
Comparable Media Measurement: Understand how Nielsen is meeting the growing demand for comparable metrics across a fragmented and privacy-minded media landscape to deliver a precise audience view.
Brand Building Gains Momentum: Learn why brand building metrics like reach, resonance and awareness are gaining traction despite performance marketing’s importance when measuring for outcomes.
Live Sports for Brand Growth: Discover some of the unique brand building opportunities and challenges live sports events offer in the current media moment.
AI to Transform Media Measurement: Listen to how Nielsen is using AI and machine learning to evolve and expand our data science and measurement capabilities.
Download the 2024 年度营销报告 to get even more insights on how plan, measure and optimize campaigns that boost your brand.
