Matt Devitt, diretor de anunciantes e agรชncias da Nielsen, discute o cenรกrio em transformaรงรฃo do marketing baseado em resultados, a construรงรฃo de marcas e como a IA pode ajudar a medir o impacto da mรญdia.
Os resultados sรฃo a prioridade das marcas, mas entender como planejรก-los, medi-los e melhorรก-los nunca foi tรฃo desafiador. Desde a ascensรฃo dos esportes ao vivo atรฉ a adoรงรฃo da IA generativa, Matt explica como a Nielsen ajuda as marcas a criarem impressรตes duradouras e, ao mesmo tempo, promover o engajamento imediato.
Neste vรญdeo, explore tรณpicos essenciais para os anunciantes, como:
Comparable Media Measurement: Understand how Nielsen is meeting the growing demand for comparable metrics across a fragmented and privacy-minded media landscape to deliver a precise audience view.
Brand Building Gains Momentum: Learn why brand building metrics like reach, resonance and awareness are gaining traction despite performance marketingโs importance when measuring for outcomes.
Live Sports for Brand Growth: Discover some of the unique brand building opportunities and challenges live sports events offer in the current media moment.
AI to Transform Media Measurement: Listen to how Nielsen is using AI and machine learning to evolve and expand our data science and measurement capabilities.
Download the Relatรณrio anual de marketing de 2024 to get even more insights on how plan, measure and optimize campaigns that boost your brand.
