ๅฐผๅฐๆฃฎๅนฟๅไธปๅไปฃ็ๅ่ด่ดฃไบบ้ฉฌ็น-ๅพท็ปด็น๏ผMatt Devitt๏ผๆข่ฎจไบๅบไบ็ปๆ็่ฅ้ใๅ็ๅปบ่ฎพไปฅๅไบบๅทฅๆบ่ฝๅฆไฝๅธฎๅฉ่กก้ๅชไฝๅฝฑๅๅ็ญๆน้ข็ๅๅใ
็ปๆๆฏๅ็ๆๅ ณๅฟ็้ฎ้ข๏ผไฝๅฆไฝ่งๅใ่กก้ๅๆน่ฟ็ปๆๅดไปๆชๅ็ฐๅจ่ฟๆ ทๅ ทๆๆๆๆงใไปไฝ่ฒ็ดๆญ็ๅ ด่ตทๅฐ็ๆๅผไบบๅทฅๆบ่ฝ็้็จ๏ผ้ฉฌ็นๅฐไป็ปๅฐผๅฐๆฃฎๅฆไฝๅธฎๅฉๅ็ๅจๆจๅจๅณๆถๅไธ็ๅๆถๅ้ ๆไน ็ๅฐ่ฑกใ
ๅจๆฌ่ง้ขไธญ๏ผๆไปฌๅฐๆข่ฎจๅนฟๅๅ้ขไธด็ๅ ณ้ฎ้ฎ้ข๏ผไพๅฆ๏ผ
Comparable Media Measurement: Understand how Nielsen is meeting the growing demand for comparable metrics across a fragmented and privacy-minded media landscape to deliver a precise audience view.
Brand Building Gains Momentum: Learn why brand building metrics like reach, resonance and awareness are gaining traction despite performance marketingโs importance when measuring for outcomes.
Live Sports for Brand Growth: Discover some of the unique brand building opportunities and challenges live sports events offer in the current media moment.
AI to Transform Media Measurement: Listen to how Nielsen is using AI and machine learning to evolve and expand our data science and measurement capabilities.
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