ใใผใซใปใณใฎๅบๅไธปใปไปฃ็ๅบ้จ้่ฒฌไปป่ ใงใใใใใใปใใดใฃใใใใๆๆไธป็พฉใใผใฑใใฃใณใฐใใใฉใณใๆง็ฏใAIใซใใใกใใฃใขๅนๆๆธฌๅฎใฎๅคๅใซใคใใฆ่ชใใ
ใใฉใณใใซใจใฃใฆๆๆใฏๆ้่ฆ่ชฒ้กใ ใใใใฎ่จ็ปใๆธฌๅฎใๆนๅๆนๆณใ็่งฃใใใใจใฏใใคใฆใชใใปใฉ้ฃใใใใฉใคใในใใผใใฎๅฐ้ ญใใใธใงใใฌใผใใฃใAIใฎๆก็จใพใงใใใใใฏใใผใซใปใณใใใฉใณใใๅณๆ็ใชใจใณใฒใผใธใกใณใใไฟ้ฒใใชใใใๆฐธ็ถ็ใชใคใณใใฌใใทใงใณใ็ใฟๅบใใใใซใฉใฎใใใชๆฏๆดใใใฆใใใใ็ดนไปใใใ
ใใฎใใใชใงใฏใๆฌกใฎใใใชๅบๅไธปใซใจใฃใฆ้่ฆใชใใใใฏใๆขใใพใ๏ผ
Comparable Media Measurement: Understand how Nielsen is meeting the growing demand for comparable metrics across a fragmented and privacy-minded media landscape to deliver a precise audience view.
Brand Building Gains Momentum: Learn why brand building metrics like reach, resonance and awareness are gaining traction despite performance marketingโs importance when measuring for outcomes.
Live Sports for Brand Growth: Discover some of the unique brand building opportunities and challenges live sports events offer in the current media moment.
AI to Transform Media Measurement: Listen to how Nielsen is using AI and machine learning to evolve and expand our data science and measurement capabilities.
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