We know from agency projections and global marketer forecasting that ad spending is up this year across the board, with notable advances across digital channels like social media and online video. But despite the increases, some of which are significant, are marketers spending enough to break through?
令人略感意外的是，许多人并没有这样做。事实上，对全球跨渠道媒体计划的分析数据显示，有一半的媒体投资资金不足。实质上，投资水平太低，难以奏效。有多低？大约 50%。
To better understand how spending levels affect ROI, we recently spoke with Imran Hirani, VP, Media & Advertiser Analytics at Nielsen. In our discussion, Imran discusses the relationship between investment and outcome, the frequency in which spending levels are inadequate to generate optimal results and strategies to right-size media spending.
For additional insights, download our 2022 ROI Report.
