We know from agency projections and global marketer forecasting that ad spending is up this year across the board, with notable advances across digital channels like social media and online video. But despite the increases, some of which are significant, are marketers spending enough to break through?
놀랍게도 많은 기업이 그렇지 않습니다. 실제로 크로스 채널 미디어 계획에 대한 글로벌 분석 데이터에 따르면 절반이 미디어 투자에 대한 자금이 부족한 것으로 나타났습니다. 본질적으로 투자 수준이 너무 낮아 효과를 거두기 어렵다는 뜻입니다. 얼마나 낮은 수준인가요? 약 50%입니다.
To better understand how spending levels affect ROI, we recently spoke with Imran Hirani, VP, Media & Advertiser Analytics at Nielsen. In our discussion, Imran discusses the relationship between investment and outcome, the frequency in which spending levels are inadequate to generate optimal results and strategies to right-size media spending.
For additional insights, download our 2022 ROI Report.
