We know from agency projections and global marketer forecasting that ad spending is up this year across the board, with notable advances across digital channels like social media and online video. But despite the increases, some of which are significant, are marketers spending enough to break through?
少し意外なことに、多くの企業はそうではない。実際、クロスチャネルのメディアプランに関する世界的な分析のデータによると、半数がメディア投資を過小評価している。要するに、投資水準が低すぎて効果がないのだ。どのくらい低いのか？ニールセンについて 50%.
To better understand how spending levels affect ROI, we recently spoke with Imran Hirani, VP, Media & Advertiser Analytics at Nielsen. In our discussion, Imran discusses the relationship between investment and outcome, the frequency in which spending levels are inadequate to generate optimal results and strategies to right-size media spending.
For additional insights, download our 2022 ROI Report.
