提供希望，而不是资助仇恨

For more than a year, the negative rhetoric against China as the source of the COVID-19 virus has resulted in increased verbal and physical attacks against the Asian American and Pacific Islander (AAPI) community. As the world learned to navigate the pandemic, hate crimes against Asian Americans increased as the virus spread. While activists and allies have ramped up their efforts to fight the hate, one of the immediate calls for action was to end the use of racist terminology in media that continues to fuel dangerous consequences in real life.

The harmful effects of this language (e.g. “China virus,” “Wuhan plague”) are widespread, as a new analysis from Nielsen highlights that Asian stereotypes, conspiracies over the origins of COVID-19, and offensive terminology against Asian Americans are thriving in digital content. While media has a clear role to play in disrupting anti-Asian racism, so too do brands. As a result of the digital ad serving process, brands are unintentionally funding hate speech. Without insight into where their ads are appearing, brands can easily become associated with offensive content and keywords. In an increasingly digital media landscape, brands need to protect themselves and stop inadvertently monetizing content that puts AAPI communities at risk.

A SNAPSHOT OF AD-SUPPORTED ANTI-ASIAN HATE SPEECH IN DIGITAL CONTENT

从新闻报道到专栏文章，将新型冠状病毒的责任归咎于中国人和亚洲人的用语和主观语言充斥着屏幕上和网络上的媒体报道。

尽管这一术语的使用产生了影响，但这些内容仍然出现在当今访问量最大的一些新闻和信息网站上。而品牌也因此继续暴露在外。

2021 年第一季度，十几家财富 500 强公司和至少 66 个品牌的广告活动被发现与包括反亚裔仇恨言论在内的内容相邻。 

我们对 2021 年第一季度已确认的仇恨言论进行分析后发现，鉴于 2020 年 3 月是美国大多数封锁事件的周年纪念日，3 月份使用这种语言的情况实际上比 1 月和 2 月有所增加。

从更深层次来看，更多的词汇集中在对中国、中国人民和中国政府的指责、不信任和恶意中伤上。2021 年 3 月，近三分之一的仇恨言论仅来自一个网站，该网站在三大广告类别中的数字广告支出超过 10 万美元。