When it comes to the involvement of historically under-represented groups in entertainment and media, we are seeing forward progress. According to Nielsen’s Being Seen on Screen: Diverse Representation and Inclusion on TV report, 92% of the top 300 most-viewed programs in the U.S. in 2019 (including broadcast, cable and streaming) have some presence of diversity in the recurring cast. However, a deeper dive into these findings reveals that there is more work to be done to support representation on and off the screen.
例如，尽管西班牙裔占美国人口的 18.8%，但他们在所有电视屏幕上的份额仅为 5.5%。在流媒体视频点播（SVOD）平台上，这一群体的可见度翻了一番，达到 10.1%，但距离达到均等水平还差一半。因此，对于全国的拉丁裔观众来说，电视景观并不能反映他们的独特经历或文化。
对更多样化内容的需求正在不断增长。然而，创作者在尝试将自己的故事传播到世界的过程中仍然面临着障碍。对于品牌来说，有机会参与并支持这些内容。
During Nielsen’s Cannes LIONS Live 2021 virtual experience, Stacie de Armas, SVP, Diverse Consumer Insights & Initiatives, Nielsen spoke with Jamie Davila, President and Co-founder Campanario Entertainment and Executive Producer of “Selena: The Series” and Ben Lopez, Executive Director at NALIP (The National Association of Latino Independent Producers) on the topic of Latinx and Afro-Latinx representation on screen and how these insights can help advertisers reach and speak to these consumer segments.
在会议期间，小组成员讨论了在创建具有准确代表性的内容时所面临的障碍，以及品牌如何提供帮助，其中包括：
- 品牌出现在这些内容中并帮助解决代表性差距的意义何在？
- Why is on-screen representation data, such as that from Gracenote 融合分析, essential for brands and advertisers?
- 全纳内容是否具有改变世界和社会的潜力？
请观看我们本场会议的点播录音，了解更多有关提高拉美裔和其他代表性不足群体在媒体中代表性的机会的见解。
请务必查看尼尔森 2021 年戛纳国际电影节 LIONS Live 虚拟体验中其他环节的点播录音：
