News Center | 01-10-2025
对 CTV 广告效果的看法因使用狭窄的定位策略而受到影响
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand…
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Solutions | 25-09-2025
品牌电梯
Measure the true impact of your campaigns with Nielsen Brand Lift – trusted brand lift insights across…
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Insights | 30-09-2024
如何根据业务成果制定计划
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
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Insights | 22-07-2024
分析家庭外影响
Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s…
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Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
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Insights | 15-05-2024
影响者营销：显而易见的方法
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says…
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