Brand Impact Archives

News Center | 01-10-2025

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand…

Solutions | 25-09-2025

Measure the true impact of your campaigns with Nielsen Brand Lift – trusted brand lift insights across…

Insights | 29-01-2025

미국 흑인들은 미디어 전반의 트렌드에 영향을 미치고 있습니다. 브랜드가 포용성을 통해 소통하고 승리할 수 있는 방법을 알아보세요.

Insights | 30-09-2024

Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…

News Center | 10-09-2024

Learn how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture. Brand…

Insights | 22-07-2024

Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s…

Insights | 28-06-2024

Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…

Insights | 15-05-2024

Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says…

Insights | 06-05-2024

마케팅 담당자가 영향력을 입증하고 예산을 활용하는 데 도움이 되는 5가지 결과 중심 KPI를 소개합니다.

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