Pertinence
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News Center | 01-10-2025
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand…
Solutions | 25-09-2025
Measure the true impact of your campaigns with Nielsen Brand Lift – trusted brand lift insights across…
Insights | 29-01-2025
Les Noirs américains influencent les tendances dans les médias. Découvrez comment les marques peuvent se connecter et gagner avec l'inclusion.
Insights | 30-09-2024
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
Insights | 22-07-2024
Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s…
Insights | 28-06-2024
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
Insights | 15-05-2024
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says…
Insights | 06-05-2024
Voici cinq indicateurs clés de performance axés sur les résultats qui aident les spécialistes du marketing à montrer leur impact et à débloquer des budgets.
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