12月の4日間で、テレビの視聴時間が1000億分を超えた。
ネットフリックスはNFLのクリスマス・デーゲーム「キャリー・オン」と「イカ・ゲーム」の好調で＋14％。
プライム・ビデオはプラットフォーム最高のテレビ視聴率4.0％を記録。
ユーチューブがテレビ視聴時間の11.1％を占め、記録的なシェアを達成。
2024年12月のインターバルには、2024年11月25日から2024年12月29日が含まれる。ニールセンの報道は放送カレンダーに従っており、測定週は月曜日から日曜日までである。
NEW YORK - January 21, 2025 – The Gauge’s December 2024 interval was bookended by the Thanksgiving and Christmas holidays, both of which are historically known for accumulating high volumes of TV viewing. These drivers contributed to a 4% increase in overall time spent watching television compared with November, with each holiday also accounting for two of the four days in the interval to exceed 100 billion TV viewing minutes. In total, 2024 included nine days with over 100 billion TV viewing minutes, compared with 13 in 2023.
感謝祭とクリスマスは、今月最も視聴されたテレビ番組のトップ6を占めた。その中には、FOXのジャイアンツ対カウボーイズの3,850万人の視聴者を筆頭とする感謝祭のNFL3試合が含まれ、4位には2,380万人の視聴者を獲得したNBCのメイシーズ・サンクスギビング・デイ・パレードが続いた。5位と6位はクリスマスにNFLデビューを飾ったNetflixで、この2試合はそれぞれ2,300万人以上の視聴者を集め、ストリーミング配信会社にとってすでに好調な月であったことを後押しした。
Netflix accounted for 8.5% of total TV viewing in December, tying its platform best share set in July 2023. Netflix notched a 14% increase over the previous interval, and while some of that was attributable to the two NFL games, calculations showed the streamer’s monthly usage would have been up 11% even if contributions from the games were excluded. Netflix benefited from its action thriller film Carry-On, which generated 5.2 billion viewing minutes from Dec. 13 – 29 and achieved the third-most streamed title of the interval. It also received a boost following the Season 2 premiere of イカゲーム, which accumulated 4.9 billion viewing minutes in the final week of the interval and also notched the highest weekly total (measured Monday through Sunday) for any streaming title in 2024.
On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new Gauge record with 43.4% of total TV watch time. In addition to Netflix, nearly all reported streaming platforms exhibited gains and several achieved platform bests:
- YouTubeの視聴は7％増加し、同プラットフォームのテレビ利用におけるシェアは過去最高の11.1％に達した。
- Prime Video reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, including one on Black Friday, during the December interval, as well as from its holiday blockbuster film レッド・ワン, which racked up 5.6 billion viewing minutes as the month’s top streaming title. Prime Video also saw success from its new original reality series ビーストゲームズ starring Jimmy “MrBeast” Donaldson, with over 700 million viewing minutes accumulated across its first three episodes.
- Max garnered an 18% monthly viewing increase in December, the largest among all streaming platforms, with upticks driven by its deep library of available shows like ビッグバン★セオリー そして 友達, as well as newcomer Dune Prophecy.
NFLの試合、大学のボウルゲーム、カレッジフットボールプレーオフの第1ラウンドがあったためである。また、ケーブル部門では、長編映画の視聴が18％増加した（11月の14％増に加えて）。しかし、両部門とも、季節に関連した減少との闘いを余儀なくされた：ブロードキャスト・ネットワークはホリデーシーズンに脚本ドラマの放送を控えたため、このジャンルは18％減となり、ケーブル・ニュースは大統領選挙終了後、27％減となった。全体として、12月のテレビ視聴時間は放送が22.4％、ケーブルが23.8％、合わせて46.2％であった。
Note: Over the past year, Disney has made Hulu and ESPN+ content available within the Disney+ app for certain subscribers. This integration could affect crediting between Disney’s streaming properties as it relates to The Gauge. To resolve this, Disney+, Hulu and ESPN+ viewing will be aggregated into a single total represented as “Disney Streaming” beginning with the January 2025 Gauge report.
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
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