Quatro dias no intervalo de dezembro ultrapassam 100 bilhões de minutos de exibição de TV.
Netflix +14% com a força dos jogos do dia de Natal da NFL, 'Carry-On' e 'Squid Game'.
O Prime Video atinge o melhor índice da plataforma, 4,0% da TV, liderado por "Red One", com 5,6 bilhões de minutos de exibição.
O YouTube atinge uma participação recorde com 11,1% do tempo de exibição de TV.
As datas de intervalo de dezembro de 2024 incluíram 25/11/2024 a 29/12/2024. Os relatórios da Nielsen seguem o calendário de transmissão com semanas de medição que vão de segunda a domingo.
NEW YORK - January 21, 2025 – The Gauge’s December 2024 interval was bookended by the Thanksgiving and Christmas holidays, both of which are historically known for accumulating high volumes of TV viewing. These drivers contributed to a 4% increase in overall time spent watching television compared with November, with each holiday also accounting for two of the four days in the interval to exceed 100 billion TV viewing minutes. In total, 2024 included nine days with over 100 billion TV viewing minutes, compared with 13 in 2023.
O Dia de Ação de Graças e o Dia de Natal também apresentaram as seis transmissões mais assistidas do mês. Isso incluiu os três jogos da NFL no Dia de Ação de Graças, liderados pelo Giants vs. Cowboys na FOX, com 38,5 milhões de espectadores, seguido em quarto lugar pela Parada do Dia de Ação de Graças da Macy's da NBC, com 23,8 milhões de espectadores. A quinta e a sexta melhores transmissões pertenceram à Netflix em sua estreia na NFL no dia de Natal, cujos dois jogos atraíram mais de 23 milhões de espectadores cada e ajudaram a reforçar um mês já forte para o streamer.
Netflix accounted for 8.5% of total TV viewing in December, tying its platform best share set in July 2023. Netflix notched a 14% increase over the previous interval, and while some of that was attributable to the two NFL games, calculations showed the streamer’s monthly usage would have been up 11% even if contributions from the games were excluded. Netflix benefited from its action thriller film Carry-On, which generated 5.2 billion viewing minutes from Dec. 13 – 29 and achieved the third-most streamed title of the interval. It also received a boost following the Season 2 premiere of Jogo da Lula, which accumulated 4.9 billion viewing minutes in the final week of the interval and also notched the highest weekly total (measured Monday through Sunday) for any streaming title in 2024.
On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new Gauge record with 43.4% of total TV watch time. In addition to Netflix, nearly all reported streaming platforms exhibited gains and several achieved platform bests:
- A visualização no YouTube aumentou 7%, impulsionando a plataforma para uma participação recorde de 11,1% no uso da TV.
- Prime Video reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, including one on Black Friday, during the December interval, as well as from its holiday blockbuster film Vermelho Um, which racked up 5.6 billion viewing minutes as the month’s top streaming title. Prime Video also saw success from its new original reality series Jogos de Fera starring Jimmy “MrBeast” Donaldson, with over 700 million viewing minutes accumulated across its first three episodes.
- Max garnered an 18% monthly viewing increase in December, the largest among all streaming platforms, with upticks driven by its deep library of available shows like A Teoria do Big Bang e Amigos, as well as newcomer Dune Prophecy.
As categorias de transmissão e de TV a cabo foram notoriamente dominadas pelo futebol em dezembro, e cada uma delas teve aumentos mensais de 17% e 29% na audiência de esportes, respectivamente, devido aos jogos da NFL, a vários jogos universitários e à primeira rodada dos playoffs do futebol americano universitário. A categoria de TV a cabo também recebeu um aumento de 18% na exibição de filmes (além de um aumento de 14% em novembro). Ambas as categorias, no entanto, tiveram que lidar com quedas relacionadas à sazonalidade: As redes de transmissão recuaram nos dramas com roteiro durante a temporada de férias, resultando em uma queda de 18% nesse gênero, e os noticiários a cabo, após o fim do ciclo de eleições presidenciais, caíram 27%. No geral, a exibição de programas de TV aberta e a cabo representou 22,4% e 23,8% do tempo de exibição de TV em dezembro, respectivamente, e 46,2% da exibição de TV combinada.
Note: Over the past year, Disney has made Hulu and ESPN+ content available within the Disney+ app for certain subscribers. This integration could affect crediting between Disney’s streaming properties as it relates to The Gauge. To resolve this, Disney+, Hulu and ESPN+ viewing will be aggregated into a single total represented as “Disney Streaming” beginning with the January 2025 Gauge report.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include O medidor do distribuidor de mídia, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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