Empat hari di bulan Desember melebihi 100 miliar menit menonton TV.
Netflix +14% karena kekuatan pertandingan NFL Hari Natal, 'Carry-On' dan 'Squid Game'.
Prime Video mencatatkan 4,0% platform terbaik di TV, dipimpin oleh 'Red One' dengan 5,6 miliar menit menonton.
YouTube mencapai rekor pangsa dengan 11,1% waktu menonton TV.
Tanggal interval Desember 2024 mencakup 25 November 2024 hingga 29 Desember 2024. Pelaporan Nielsen mengikuti kalender siaran dengan minggu pengukuran yang berlangsung dari Senin hingga Minggu.
NEW YORK - January 21, 2025 – The Gauge’s December 2024 interval was bookended by the Thanksgiving and Christmas holidays, both of which are historically known for accumulating high volumes of TV viewing. These drivers contributed to a 4% increase in overall time spent watching television compared with November, with each holiday also accounting for two of the four days in the interval to exceed 100 billion TV viewing minutes. In total, 2024 included nine days with over 100 billion TV viewing minutes, compared with 13 in 2023.
Hari Thanksgiving dan Hari Natal juga menjadi tuan rumah dari enam siaran televisi yang paling banyak ditonton di bulan ini. Ini termasuk tiga pertandingan NFL Thanksgiving, yang dipimpin oleh Giants vs Cowboys di FOX dengan 38,5 juta pemirsa, diikuti di No. 4 oleh Macy's Thanksgiving Day Parade di NBC dengan 23,8 juta pemirsa. Siaran televisi teratas kelima dan keenam menjadi milik Netflix dalam debut NFL-nya pada Hari Natal, yang dua pertandingannya masing-masing menarik lebih dari 23 juta pemirsa dan membantu memperkuat bulan yang sudah kuat untuk streaming.
Netflix accounted for 8.5% of total TV viewing in December, tying its platform best share set in July 2023. Netflix notched a 14% increase over the previous interval, and while some of that was attributable to the two NFL games, calculations showed the streamer’s monthly usage would have been up 11% even if contributions from the games were excluded. Netflix benefited from its action thriller film Carry-On, which generated 5.2 billion viewing minutes from Dec. 13 – 29 and achieved the third-most streamed title of the interval. It also received a boost following the Season 2 premiere of Permainan Gurita, which accumulated 4.9 billion viewing minutes in the final week of the interval and also notched the highest weekly total (measured Monday through Sunday) for any streaming title in 2024.
On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new Gauge record with 43.4% of total TV watch time. In addition to Netflix, nearly all reported streaming platforms exhibited gains and several achieved platform bests:
- Penonton YouTube naik 7% untuk mendorong platform ini mencapai rekor 11,1% pangsa penggunaan TV.
- Prime Video reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, including one on Black Friday, during the December interval, as well as from its holiday blockbuster film Merah Satu, which racked up 5.6 billion viewing minutes as the month’s top streaming title. Prime Video also saw success from its new original reality series Permainan Binatang starring Jimmy “MrBeast” Donaldson, with over 700 million viewing minutes accumulated across its first three episodes.
- Max garnered an 18% monthly viewing increase in December, the largest among all streaming platforms, with upticks driven by its deep library of available shows like Teori Big Bang dan Teman-teman, as well as newcomer Dune Prophecy.
Kategori siaran dan kabel sangat didominasi oleh sepak bola di bulan Desember, dan masing-masing mengalami peningkatan bulanan dalam hal jumlah pemirsa olahraga sebesar 17% dan 29%, karena pertandingan di seluruh NFL, berbagai pertandingan mangkuk perguruan tinggi, dan putaran pertama Playoff Sepak Bola Perguruan Tinggi. Kategori TV kabel juga mengalami kenaikan 18% dalam hal jumlah penonton film layar lebar (di atas kenaikan 14% di bulan November). Namun, kedua kategori tersebut harus bersaing dengan penurunan yang berhubungan dengan musim: Jaringan penyiaran mengurangi penayangan drama selama musim liburan, yang mengakibatkan penurunan sebesar 18% pada genre tersebut, dan berita kabel, setelah berakhirnya siklus pemilihan presiden, turun sebesar 27%. Secara keseluruhan, siaran dan tayangan kabel menyumbang 22,4% dan 23,8% dari waktu menonton TV di bulan Desember, dan 46,2% dari total waktu menonton TV.
Note: Over the past year, Disney has made Hulu and ESPN+ content available within the Disney+ app for certain subscribers. This integration could affect crediting between Disney’s streaming properties as it relates to The Gauge. To resolve this, Disney+, Hulu and ESPN+ viewing will be aggregated into a single total represented as “Disney Streaming” beginning with the January 2025 Gauge report.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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