We’re excited to announce that Nielsen clients can now choose from viewability partners within Digital Ad Ratings to validate their in-view audience! Our viewability partners, DoubleVerify, Integral Ad Science and Moat, will help our clients create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
広告主や広告代理店は現在、広告が配信され、意図した視聴者に見られたことをより確実にすることを求めています。当社のビューアビリティパートナーとともに、マーケティング担当者がデジタルキャンペーンの露出をより簡単に検証し、メディアパブリッシャーやプラットフォームがデジタル在庫を最適化できるよう支援しています。
Offering our clients a choice of integrated viewability partners helps them adapt to an industry that is more dynamic than ever. Importantly, we’re enabling the ad industry to simplify viewability implementation with a single integrated solution that accommodates the preferences of ad buyers and sellers while combining it with Nielsen’s industry-leading audience reach measurement.
当社のクライアントは、ニールセンについて 当社の新しいビューアビリティ・ソリューションと、それが広告キャンペーンに与える影響に非常に興奮しています。
“Viewability is central to our ability to validate the successful exposure of digital campaigns, and we’re always looking for new ways to help clients optimize their marketing spend,” said Mitch Weinstein, senior vice president of Ad Operations at IPG Mediabrands. “With Nielsen’s ability to combine viewability metrics from our providers of choice with audience measurement, we are meeting the growing need to track in-demo, in-view impressions.”
“We applaud Nielsen’s work to integrate viewability measurement from multiple providers within the Digital Ad Ratings solution,” said Mark Torrance, CTO at Rocket Fuel. “As agencies and advertisers continue to shift to a viewable impression standard, it’s critical that we can measure and optimize the ‘opportunity to see’ within key demographics. Unified measurement will drive efficiency and increase transparency throughout the digital media supply chain.”
