We’re excited to announce that Nielsen clients can now choose from viewability partners within Classificações de anúncios digitais to validate their in-view audience! Our viewability partners, DoubleVerify, Integral Ad Science and Moat, will help our clients create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
Os anunciantes e as agências agora estão exigindo maior garantia de que um anúncio foi entregue e visto pelo público-alvo. Com nossos parceiros de visibilidade, estamos ajudando os profissionais de marketing a validar mais facilmente a exposição de suas campanhas digitais e permitindo que os editores e as plataformas de mídia otimizem melhor seu inventário digital.
Offering our clients a choice of integrated viewability partners helps them adapt to an industry that is more dynamic than ever. Importantly, we’re enabling the ad industry to simplify viewability implementation with a single integrated solution that accommodates the preferences of ad buyers and sellers while combining it with Nielsen’s industry-leading audience reach measurement.
Nossos clientes estão muito animados com nossa nova solução de visibilidade e com o impacto que ela terá em suas campanhas publicitárias.
“Viewability is central to our ability to validate the successful exposure of digital campaigns, and we’re always looking for new ways to help clients optimize their marketing spend,” said Mitch Weinstein, senior vice president of Ad Operations at IPG Mediabrands. “With Nielsen’s ability to combine viewability metrics from our providers of choice with audience measurement, we are meeting the growing need to track in-demo, in-view impressions.”
“We applaud Nielsen’s work to integrate viewability measurement from multiple providers within the Digital Ad Ratings solution,” said Mark Torrance, CTO at Rocket Fuel. “As agencies and advertisers continue to shift to a viewable impression standard, it’s critical that we can measure and optimize the ‘opportunity to see’ within key demographics. Unified measurement will drive efficiency and increase transparency throughout the digital media supply chain.”
