We’re excited to announce that Nielsen clients can now choose from viewability partners within 디지털 광고 등급 to validate their in-view audience! Our viewability partners, DoubleVerify, Integral Ad Science and Moat, will help our clients create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
광고주와 대행사는 이제 광고가 의도한 오디언스에게 전달되고 노출되었는지에 대한 확신을 더 많이 요구하고 있습니다. 크리테오는 조회 가능성 파트너와 함께 마케터가 디지털 캠페인의 노출을 보다 쉽게 검증하고 미디어 퍼블리셔와 플랫폼이 디지털 인벤토리를 최적화할 수 있도록 지원하고 있습니다.
Offering our clients a choice of integrated viewability partners helps them adapt to an industry that is more dynamic than ever. Importantly, we’re enabling the ad industry to simplify viewability implementation with a single integrated solution that accommodates the preferences of ad buyers and sellers while combining it with Nielsen’s industry-leading audience reach measurement.
고객들은 새로운 가시성 솔루션과 이 솔루션이 광고 캠페인에 미칠 영향에 대해 매우 기대하고 있습니다.
“Viewability is central to our ability to validate the successful exposure of digital campaigns, and we’re always looking for new ways to help clients optimize their marketing spend,” said Mitch Weinstein, senior vice president of Ad Operations at IPG Mediabrands. “With Nielsen’s ability to combine viewability metrics from our providers of choice with audience measurement, we are meeting the growing need to track in-demo, in-view impressions.”
“We applaud Nielsen’s work to integrate viewability measurement from multiple providers within the Digital Ad Ratings solution,” said Mark Torrance, CTO at Rocket Fuel. “As agencies and advertisers continue to shift to a viewable impression standard, it’s critical that we can measure and optimize the ‘opportunity to see’ within key demographics. Unified measurement will drive efficiency and increase transparency throughout the digital media supply chain.”
