We’re excited to announce that Nielsen clients can now choose from viewability partners within Peringkat Iklan Digital to validate their in-view audience! Our viewability partners, DoubleVerify, Integral Ad Science and Moat, will help our clients create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
Pengiklan dan agensi sekarang menuntut jaminan yang lebih besar bahwa iklan telah ditayangkan dan dilihat oleh audiens yang dituju. Dengan mitra penayangan kami, kami membantu pemasar untuk lebih mudah memvalidasi eksposur kampanye digital mereka dan memungkinkan penerbit media dan platform untuk mengoptimalkan inventaris digital mereka.
Offering our clients a choice of integrated viewability partners helps them adapt to an industry that is more dynamic than ever. Importantly, we’re enabling the ad industry to simplify viewability implementation with a single integrated solution that accommodates the preferences of ad buyers and sellers while combining it with Nielsen’s industry-leading audience reach measurement.
Klien kami sangat senang dengan solusi penayangan baru kami dan dampaknya terhadap kampanye iklan mereka.
“Viewability is central to our ability to validate the successful exposure of digital campaigns, and we’re always looking for new ways to help clients optimize their marketing spend,” said Mitch Weinstein, senior vice president of Ad Operations at IPG Mediabrands. “With Nielsen’s ability to combine viewability metrics from our providers of choice with audience measurement, we are meeting the growing need to track in-demo, in-view impressions.”
“We applaud Nielsen’s work to integrate viewability measurement from multiple providers within the Digital Ad Ratings solution,” said Mark Torrance, CTO at Rocket Fuel. “As agencies and advertisers continue to shift to a viewable impression standard, it’s critical that we can measure and optimize the ‘opportunity to see’ within key demographics. Unified measurement will drive efficiency and increase transparency throughout the digital media supply chain.”
