La CBS scoprirà ulteriori ascolti attraverso il servizio Syndicated di Nielsen
During Most Recent NCAA Division I Men’s Basketball Championship, Out-of-Home Viewing for the Final Four Games on CBS Delivered Additional Average Lift of +18.9%, or 1.1 Million Additional Viewers Per Game
New York, NY - 21 settembre 2017 - Nielsen (NYSE: NLSN) ha annunciato oggi che CBS Corporation (NYSE: CBS.A e CBS) ha sottoscritto il National Out-of-Home Reporting Service di Nielsen. L'accordo è in vigore da subito e fornisce alla CBS i dati di ascolto fuori casa, compresi gli ascolti di tutta la programmazione e dei contenuti commerciali andati in onda sul Network per la diretta più sette giorni di visione in time-shifted.
"Essere in grado di misurare i contenuti della CBS e di scoprire ulteriori spettatori al di fuori dei confini delle loro case ci aiuterà a mostrare ai clienti l'ampiezza e la profondità della nostra preziosa programmazione in modo più solido", ha dichiarato David F. Poltrack, Chief Research Officer della CBS Corporation e Presidente di CBS VISION. "Il servizio Out-of-Home di Nielsen è stato discusso principalmente per quanto riguarda lo sport, ma siamo lieti che questo accordo copra tutta la programmazione del Network e che Nielsen si stia muovendo nella giusta direzione per quanto riguarda la misurazione dell'audience totale".
Nielsen è l'unica società di misurazione che consente agli abbonati, tramite un servizio opt-in, di dare uno sguardo agli ascolti combinati in casa e fuori casa. I dati del panel National TV Ratings di Nielsen e gli ascolti fuori casa rilevati dal Portable People Meter (PPM) offrono ai clienti partecipanti uno sguardo più completo ed esaustivo sul loro pubblico, fornendo rapporti settimanali che includono stime giornaliere dell'audience per i programmi e i contenuti commerciali.
Questo servizio di National Out-of-Home Reporting offre ai network la possibilità di contare un'audience che in precedenza non veniva misurata ed è una parte fondamentale del framework Total Audience di Nielsen. Offre ai clienti metriche coerenti e comparabili dei contenuti lineari e degli annunci pubblicitari nell'intero ecosistema dei media. Ad esempio, durante l'ultimo campionato di pallacanestro maschile della NCAA Division I, la visione fuori casa delle partite delle Final Four sulla CBS ha prodotto un incremento medio del 18,9%, portando il rating medio a 5,6, ovvero 1,1 milioni di spettatori in più per partita.
“CBS has been an early adopter of our Nielsen Total Audience measurement offerings, such as out-of-home, which has allowed them to demonstrate their incremental audience lift and help to showcase the benefits to marketers,” said Peter Bradbury, Managing Director, Nielsen National Client Solutions. “As viewing continues to shift across platforms, devices and delivery systems, Nielsen’s commitment to capturing and reporting all consumers’ viewing and out-of-home measurement is a key part of this evolution. We are delighted that CBS will be joining the expanding roster of Nielsen’s television clients who see the value of our National Out-of-Home Reporting service.”
The service uses Nielsen’s PPM technology from nearly 77,000 installed panelists. The PPM’s portability and low-maintenance by the panelist enables Nielsen to measure TV viewing occurring away from the home and in places such as hotels, gyms, bars, second-homes and the workplace. The syndicated service uses a fusion methodology to combine the PPM footprint across 44 local TV markets with Nielsen’s national representative panel, enabling Nielsen to represent 65% of TV U.S. households to project what people are watching outside of their homes.
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
SULLA CBS
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand—“the Eye”—one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, and interactive and socially responsible media. CBS’ businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia. For more information, go to www.cbscorporation.com.
Press Contacts
Sal Tuzzeo (Nielsen), Sal.Tuzzeo@nielsen.comGorki De Los Santos (Nielsen), Gorki.Delossantos@nielsen.comKelli Raftery (CBS Corporation), kelli.raftery@cbs.com
