CBS akan Mengungkap Penonton Tambahan melalui Layanan Sindikasi Nielsen
During Most Recent NCAA Division I Men’s Basketball Championship, Out-of-Home Viewing for the Final Four Games on CBS Delivered Additional Average Lift of +18.9%, or 1.1 Million Additional Viewers Per Game
New York, NY - 21 September 2017 - Nielsen (NYSE: NLSN) hari ini mengumumkan bahwa CBS Corporation (NYSE: CBS.A dan CBS) telah berlangganan Layanan Pelaporan Out-of-Home Nielsen. Perjanjian ini berlaku efektif segera dan memberikan data penayangan di luar rumah kepada CBS, termasuk peringkat untuk semua program dan konten komersial yang ditayangkan di Jaringan untuk penayangan langsung ditambah tujuh hari penayangan yang digeser waktunya.
"Kemampuan untuk mengukur konten CBS dan menemukan pemirsa tambahan di luar rumah mereka akan membantu kami menampilkan keluasan dan kedalaman program-program kami yang berharga kepada para klien dengan cara yang lebih baik," kata David F. Poltrack, Chief Research Officer CBS Corporation dan Presiden CBS VISION. "Layanan Out-of-Home Nielsen telah dibahas terutama yang berkaitan dengan olahraga, tetapi kami senang bahwa perjanjian ini mencakup semua program Jaringan dan bahwa Nielsen bergerak ke arah yang benar dalam hal mengukur jumlah pemirsa."
Nielsen adalah satu-satunya perusahaan pengukuran yang memungkinkan pelanggan, melalui layanan opt-in, untuk melihat peringkat gabungan di rumah dan di luar rumah. Data dari panel Peringkat TV Nasional Nielsen dan penayangan di luar rumah yang ditangkap oleh Portable People Meter (PPM) menawarkan kepada klien yang berpartisipasi pandangan yang lebih lengkap dan menyeluruh tentang pemirsa mereka dengan memberikan laporan mingguan yang mencakup perkiraan pemirsa harian untuk program dan konten komersial.
Layanan Pelaporan Out-of-Home Nasional ini memberikan jaringan kemampuan untuk menghitung audiens yang sebelumnya tidak terukur dan merupakan bagian penting dari kerangka kerja Total Audiens Nielsen. Layanan ini menawarkan metrik yang konsisten dan sebanding kepada klien untuk konten linear dan iklan di seluruh ekosistem media. Sebagai contoh, selama Kejuaraan Bola Basket Putra Divisi I NCAA yang terbaru, penayangan di luar rumah untuk pertandingan Final Four di CBS memberikan peningkatan rata-rata sebesar 18,9%, meningkatkan rating rata-rata menjadi 5,6, atau 1,1 juta pemirsa tambahan per pertandingan.
“CBS has been an early adopter of our Nielsen Total Audience measurement offerings, such as out-of-home, which has allowed them to demonstrate their incremental audience lift and help to showcase the benefits to marketers,” said Peter Bradbury, Managing Director, Nielsen National Client Solutions. “As viewing continues to shift across platforms, devices and delivery systems, Nielsen’s commitment to capturing and reporting all consumers’ viewing and out-of-home measurement is a key part of this evolution. We are delighted that CBS will be joining the expanding roster of Nielsen’s television clients who see the value of our National Out-of-Home Reporting service.”
The service uses Nielsen’s PPM technology from nearly 77,000 installed panelists. The PPM’s portability and low-maintenance by the panelist enables Nielsen to measure TV viewing occurring away from the home and in places such as hotels, gyms, bars, second-homes and the workplace. The syndicated service uses a fusion methodology to combine the PPM footprint across 44 local TV markets with Nielsen’s national representative panel, enabling Nielsen to represent 65% of TV U.S. households to project what people are watching outside of their homes.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
TENTANG CBS
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand—“the Eye”—one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, and interactive and socially responsible media. CBS’ businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia. For more information, go to www.cbscorporation.com.
Press Contacts
Sal Tuzzeo (Nielsen), Sal.Tuzzeo@nielsen.comGorki De Los Santos (Nielsen), Gorki.Delossantos@nielsen.comKelli Raftery (CBS Corporation), kelli.raftery@cbs.com
