L'utilizzo totale della TV è calato a febbraio; l'utilizzo dello streaming è salito al 37,7% della TV
In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in the previous two years (5.7% and 5.1%, respectively). This fact, however, is more of a testament to how strong viewing was in January 2024 than in the previous two years.
In addition to attracting the largest TV audience on record, the Super Bowl played a big role in making Feb. 11, 2024, the day with the most TV viewing since The Gauge was launched in May 2021. In total, the game delivered 30 billion viewing minutes—5 billion more than last year’s game. Going into overtime, however, did contribute here.
Outside of the action around the Super Bowl, broadcast viewing receded following its climb into January, with viewing down 10% overall. The sports genre was a major factor in its decline, as sports viewing dropped 66% in the wake of the NFL playoffs. On a year-over-year basis, the overall drop in broadcast viewing is in line with last year’s 9.2% decline. With some new content in rotation, however, the drama category gained momentum to command 26% of broadcast viewing in February. With all eyes on the Super Bowl in February, CBS used the big game to get audiences excited for its new season, featuring Tracker, NCIS, FBI and the final season of Young Sheldon.
In tutto il cavo, la visione delle notizie è aumentata del 7% grazie alla copertura dell'anno elettorale, mentre la visione dello sport è diminuita di circa un terzo. Anche in assenza di un numero elevato di eventi sportivi, il genere sportivo ha continuato a offrire i programmi migliori per la tv via cavo, con il simulcast dell'NBA All-Star Game 2024 su TNT, TBS e TruTV che ha conquistato il primo posto, seguito dall'NBA All-Star Saturday Night su TNT e TruTV.
La visione della TV inizia tipicamente a diminuire con l'avvicinarsi della stagione primaverile. Questa stagionalità riguarda tutti gli ascolti televisivi, ma a febbraio ha avuto un impatto minore sullo streaming rispetto alle altre categorie. Di conseguenza, l'utilizzo dello streaming è diminuito dell'1,9%, ma la categoria è riuscita a guadagnare 1,7 punti di share e a rappresentare il 37,7% dell'utilizzo della TV, la quota più alta sul totale della TV dall'agosto 2023. È anche superiore di 3,4 punti di share rispetto al febbraio 2023.
As we’re not yet seeing a consistent release of new titles, acquired titles continued to attract the most viewership, with Young Sheldon (Netflix, Max) topping the rankings with 4.6 billion viewing minutes, followed by Bluy (Disney+) with 4.5 billion and Grey's Anatomy (Netflix) with 3.5 billion. Netflix’s Griselda added some new content to the rankings, coming in fourth with 3.2 billion.
As it does for the broadcast and cable categories, sports has started to make a mark in the streaming category when high-profile events are shown. After gaining in January as a result of its exclusive NFL Wildcard game, Peacock usage dropped 19%, while Paramount+ gained 24% in February as a result of its simultaneous carriage of the Super Bowl alongside CBS. Both platforms have also benefited from the appeal of new original programming, namely Ted e the Traitors on Peacock (1.3 billion minutes combined) and Halo on Paramount+, accounting for 1.2 billion viewing minutes.
Febbraio è stato un mese importante anche per i servizi FAST, con Pluto TV, Tubi e Roku Channel che hanno registrato incrementi rispettivamente del 10%, 8,3% e 8,1%. Anche YouTube ha registrato la quota migliore della piattaforma a febbraio, conquistando il 9,3% dell'utilizzo totale della TV.
Tendenze dei dati di febbraio con Brian Fuhrer
Metodologia e domande frequenti
How is ‘The Gauge’ created?
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
Tutti i dati sono basati sul periodo di tempo per ciascuna fonte di visione. I dati, che rappresentano un mese di trasmissione, si basano sulle visualizzazioni Live+7 per l'intervallo di riferimento (nota: Live+7 comprende la visione della televisione in diretta e la visione fino a sette giorni dopo per i contenuti lineari).
Cosa si intende per "altro"?
Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
Beginning with the May 2023 interval, Nielsen began utilizing Valutazioni dei contenuti in streaming to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
What is included in “other streaming”?
Streaming platforms listed as “other streaming” includes any high-bandwidth video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (vMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
Dove contribuisce lo streaming lineare?
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
E lo streaming live su Hulu e YouTube?
Lo streaming lineare tramite app vMVPD (ad esempio, Hulu Live, YouTube TV) è escluso dalla categoria dello streaming. Hulu SVOD" e "YouTube Main" all'interno della categoria streaming si riferiscono all'utilizzo delle piattaforme senza l'inclusione dello streaming lineare.
