2 ๆไปฝ็ต่งๆปไฝฟ็จ็ไธ้๏ผๆตๅชไฝไฝฟ็จ็ๆๅ่ณ 37.7
In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in the previous two years (5.7% and 5.1%, respectively). This fact, however, is more of a testament to how strong viewing was in January 2024 than in the previous two years.
In addition to attracting the largest TV audience on record, the Super Bowl played a big role in making Feb. 11, 2024, the day with the most TV viewing since The Gauge was launched in May 2021. In total, the game delivered 30 billion viewing minutesโ5 billion more than last yearโs game. Going into overtime, however, did contribute here.
Outside of the action around the Super Bowl, broadcast viewing receded following its climb into January, with viewing down 10% overall. The sports genre was a major factor in its decline, as sports viewing dropped 66% in the wake of the NFL playoffs. On a year-over-year basis, the overall drop in broadcast viewing is in line with last yearโs 9.2% decline. With some new content in rotation, however, the drama category gained momentum to command 26% of broadcast viewing in February. With all eyes on the Super Bowl in February, CBS used the big game to get audiences excited for its new season, featuring Tracker, ๆตทๅ็ฝชๆก่ฐๆฅๅค, FBI and the final season of Young Sheldon.
ๅจๆๆๆ็บฟ็ต่ง่็ฎไธญ๏ผ็ฑไบ่งไผๆถ็ไบๅคง้ๅนด็ๆฅ้๏ผๆฐ้ปๆถ่ง็ๅข้ฟไบ 7%๏ผ่ไฝ่ฒๆถ่ง็ๅไธ้ไบ็บฆไธๅไนไธใๅณไฝฟๆฒกๆ้ฃไนๅค็ไฝ่ฒ่ตไบ๏ผไฝ่ฒ็ฑป่็ฎไป็ถๆฏๆ็บฟ็ต่ง่็ฎไธญ็ไฝผไฝผ่ ๏ผTNTใTBS ๅ TruTV ่ๆญ็ 2024 ๅนด NBA ๅ จๆๆ่ตไฝๅฑ ๆฆ้ฆ๏ผๅ ถๆฌกๆฏ TNT ๅ TruTV ่ๆญ็ NBA ๅ จๆๆๅจๅ ญไนๅคใ
้็ๆฅๅญฃ็ๅฐๆฅ๏ผ็ต่งๆถ่ง็้ๅธธไผๅผๅงไธ้ใ่ฟ็งๅญฃ่ๆงๅฝฑๅไบๆๆ็ต่งๆถ่ง๏ผไฝไธๅ ถไป็ฑปๅซ็ธๆฏ๏ผ2 ๆไปฝๅฏนๆตๅชไฝ็ๅฝฑๅ่พๅฐใๅ ๆญค๏ผๆตๅชไฝ็ไฝฟ็จ็ไธ้ไบ 1.9%๏ผไฝ่ฏฅ็ฑปๅซ็ไปฝ้ขๅดๅขๅ ไบ 1.7 ไธช็พๅ็น๏ผๅ ็ต่งไฝฟ็จ็็ 37.7%๏ผ่ฟๆฏ่ช 2023 ๅนด 8 ๆไปฅๆฅๆตๅชไฝๅจ็ต่งๆปไฝฟ็จ็ไธญๆๅ ็ๆๅคงไปฝ้ขใ่ฟไนๆฏ 2023 ๅนด 2 ๆ้ซๅบ 3.4 ไธชไปฝ้ข็นใ
As weโre not yet seeing a consistent release of new titles, acquired titles continued to attract the most viewership, with Young Sheldon (Netflix, Max) topping the rankings with 4.6 billion viewing minutes, followed by ่ๅคฉ (Disney+) with 4.5 billion and ๅฎไน ๅป็ๆ ผ่พ (Netflix) with 3.5 billion. Netflixโs Griselda added some new content to the rankings, coming in fourth with 3.2 billion.
As it does for the broadcast and cable categories, sports has started to make a mark in the streaming category when high-profile events are shown. After gaining in January as a result of its exclusive NFL Wildcard game, Peacock usage dropped 19%, while Paramount+ gained 24% in February as a result of its simultaneous carriage of the Super Bowl alongside CBS. Both platforms have also benefited from the appeal of new original programming, namely Ted ๅ the Traitors on Peacock (1.3 billion minutes combined) and Halo on Paramount+, accounting for 1.2 billion viewing minutes.
2 ๆไปฝไนๆฏ FAST ๆๅกๅคงๅฑๆณ่็ไธไธชๆ๏ผPluto TVใTubi ๅ Roku Channel ๅๅซๅข้ฟไบ 10%ใ8.3% ๅ 8.1%ใYouTube ไนๅจ 2 ๆไปฝๅ้ ไบๅนณๅฐๆไฝณไปฝ้ข๏ผๅ ๆฎไบ็ต่งๆปไฝฟ็จ้็ 9.3%ใ
Brian Fuhrer ็ไบๆๆฐๆฎ่ถๅฟ
ๆนๆณๅๅธธ่ง้ฎ้ข
The Gauge"ๆฏๅฆไฝๅถไฝ็๏ผ
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsenโs streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsenโs overall TV panel.
ๆๆๆฐๆฎๅไปฅๆฏไธชๆถ่งๆบ็ๆถ้ดๆฎตไธบๅบ็กใไปฃ่กจๅนฟๆญๆ็ๆฐๆฎๆฏๅบไบๆฅๅๅบ้ดๅ ็ Live+7 ่ง็ๆฌกๆฐ๏ผๆณจ๏ผLive+7 ๅ ๆฌ็ต่ง็ดๆญ่ง็ๆฌกๆฐๅ็บฟๆงๅ ๅฎนไธๅคฉๅ็่ง็ๆฌกๆฐ๏ผใ
What is included in โotherโ?
Within The Gauge, โotherโ includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
Beginning with the May 2023 interval, Nielsen began utilizing ๆตๅชไฝๅ ๅฎน่ฏ็บง to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
What is included in โother streamingโ?
Streaming platforms listed as โother streamingโ includes any high-bandwidth video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (vMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from โother streaming.โ
็บฟๆงๆตๅชไฝๅจๅชไบๆน้ขๅๅบไบ่ดก็ฎ๏ผ
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Hulu ๅ YouTube ไธ็็ดๆญๆตๅชไฝๅฆไฝ๏ผ
ๆตๅชไฝ็ฑปๅซไธญไธๅ ๆฌ้่ฟ vMVPD ๅบ็จ็จๅบ๏ผๅฆ Hulu LiveใYouTube TV๏ผ่ฟ่ก็็บฟๆงๆตๅชไฝใๆตๅชไฝ็ฑปๅซไธญ็ "Hulu SVOD "ๅ "YouTube Main "ๆ็ๆฏไธๅ ๅซ็บฟๆงๆตๅชไฝ็ๅนณๅฐไฝฟ็จๆ ๅตใ
