2月のテレビ総利用率は低下、ストリーミング利用率は37.7％に上昇
In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in the previous two years (5.7% and 5.1%, respectively). This fact, however, is more of a testament to how strong viewing was in January 2024 than in the previous two years.
In addition to attracting the largest TV audience on record, the Super Bowl played a big role in making Feb. 11, 2024, the day with the most TV viewing since The Gauge was launched in May 2021. In total, the game delivered 30 billion viewing minutes—5 billion more than last year’s game. Going into overtime, however, did contribute here.
Outside of the action around the Super Bowl, broadcast viewing receded following its climb into January, with viewing down 10% overall. The sports genre was a major factor in its decline, as sports viewing dropped 66% in the wake of the NFL playoffs. On a year-over-year basis, the overall drop in broadcast viewing is in line with last year’s 9.2% decline. With some new content in rotation, however, the drama category gained momentum to command 26% of broadcast viewing in February. With all eyes on the Super Bowl in February, CBS used the big game to get audiences excited for its new season, featuring Tracker, エヌシーアイエス, FBI and the final season of Young Sheldon.
ケーブル全体では、ニュース視聴は選挙の年の報道に視聴者がチャンネルを合わせたため7％増加したが、スポーツ視聴はニールセンについて 3分の1減少した。TNT、TBS、TruTVで放送された2024年NBAオールスターゲームがトップで、TNTとTruTVで放送されたNBAオールスター・サタデーナイトがそれに続いた。
テレビ視聴は通常、春の季節が近づくにつれて減少し始める。この季節性はすべてのテレビ視聴に影響するが、2月のストリーミングへの影響は他のカテゴリーより少なかった。その結果、ストリーミングの利用は1.9%減少したが、このカテゴリーは1.7シェアポイント増加し、テレビ利用全体の37.7%を占め、2023年8月以降で最大のシェアを獲得した。また、2023年2月を3.4ポイント上回った。
As we’re not yet seeing a consistent release of new titles, acquired titles continued to attract the most viewership, with Young Sheldon (Netflix, Max) topping the rankings with 4.6 billion viewing minutes, followed by ブルーイ (Disney+) with 4.5 billion and グレイズ・アナトミー (Netflix) with 3.5 billion. Netflix’s Griselda added some new content to the rankings, coming in fourth with 3.2 billion.
As it does for the broadcast and cable categories, sports has started to make a mark in the streaming category when high-profile events are shown. After gaining in January as a result of its exclusive NFL Wildcard game, Peacock usage dropped 19%, while Paramount+ gained 24% in February as a result of its simultaneous carriage of the Super Bowl alongside CBS. Both platforms have also benefited from the appeal of new original programming, namely Ted そして the Traitors on Peacock (1.3 billion minutes combined) and Halo on Paramount+, accounting for 1.2 billion viewing minutes.
2月はFASTサービスにとっても大きな月で、Pluto TVは10％、Tubiは8.3％、Roku Channelは8.1％の伸びを記録した。YouTubeも2月にプラットフォーム最高のシェアを記録し、テレビ利用全体の9.3%を占めた。
ブライアン・フーラーの2月のデータ・トレンド
方法論とよくある質問
The Gauge」はどのようにして作られるのか？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
データはすべて、各視聴ソースの期間に基づく。放送月を表すデータは、報告間隔のLive+7視聴に基づいている（注：Live+7には、テレビのライブ視聴に加え、リニアコンテンツの7日後までの視聴が含まれる）。
What is included in “other”?
Within ゲージ, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
Beginning with the May 2023 interval, Nielsen began utilizing ストリーミング・コンテンツのレーティング to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
その他のストリーミング」には何が含まれますか？
Streaming platforms listed as “other streaming” includes any high-bandwidth video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (vMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
リニアストリーミングはどこに貢献するのか？
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
ニールセンについて HuluやYouTubeでのライブストリーミングとは？
vMVPDアプリ経由のリニアストリーミング（例：Hulu Live、YouTube TV）はストリーミングカテゴリーから除外されている。ストリーミングカテゴリーの「Hulu SVOD」と「YouTube Main」は、リニアストリーミングを含まないプラットフォームの利用状況を指す。
