狮门影业和尼尔森扩大合作关系，首次联合提供 FAST 频道和数字网络测量服务

• 现在，尼尔森将同时测量狮门影业的 FAST 频道 MovieSphere 和 MovieSphere Gold（首个当代全电影数字网络）。
• 根据尼尔森的数据，FAST 目前占电视消费总量的 6.8%，比过去四个 9 月增长了 400%以上。

NEW YORK – November 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Lionsgate, one of the world’s leading standalone, pure play content companies, today announced an expansion of their free ad-supported streaming television (FAST) channel measurement deal to include a first-of-its-kind measurement of Lionsgate’s Worldwide Television Distribution Group and Debmar-Mercury’s recently launched digital network, MovieSphere Gold, which is available in more than 30 million homes. Lionsgate will now be the first company to have both a major FAST channel and digital network measured by Nielsen. 

从下个月开始，尼尔森将通过汇总 MovieSphere 的 FAST 观众和 MovieSphere Gold 的无线 (OTA) 地方联盟收视率，来衡量近 130 个地方电视市场的收视情况。这将提供重要的市场情报，以便更好地了解受众，与联播网建立战略合作伙伴关系，并加速频道的扩张和收视率的提高。 

“Nielsen’s new measurement capability will give us a comprehensive view of our audience across traditional and OTA local affiliates via more than 170 stations nationwide for the first time, giving us a major competitive advantage and fueling the growth of MovieSphere Gold,” said Derek Turk, SVP of Ratings & Research, Lionsgate.

"我们领先的流媒体技术使我们有独特的能力为狮门影业等公司提供FAST频道测量服务，这些公司正在战略性地扩展其不同频道的产品。尼尔森首席营收官阿米尔卡-佩雷斯（Amilcar Perez）表示："随着越来越多的观众接受广告支持的流媒体，我们很荣幸能为业界提供了解和扩大受众所需的数据和洞察力。

This announcement builds upon Nielsen’s momentum in leading the industry in audience measurement, including streaming. Nielsen continues to be the premier source of streaming TV measurement, releasing The Gauge, the Media Distributor Gauge, The Ad-Supported Gauge and the Nielsen Streaming Top 10. In a typical month, Nielsen measures more than 1 trillion minutes of viewing across all streaming apps. 

关于尼尔森

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

关于狮门影业

狮门影业公司（纽约证券交易所股票代码：LGF.A, LGF.B）旗下拥有世界一流的电影和电视制片厂以及 STARZ 高级全球订阅平台，为全球消费者带来独特而丰富的娱乐产品组合。公司的电影、电视、订阅和定位娱乐业务以 20,000 多个片目的片库和一系列宝贵的标志性电影和电视特许经营权为后盾。狮门影业是一家以创业文化和创新承诺为驱动力的数字时代公司，其品牌是为全球观众提供大胆、原创、贴近生活的娱乐的代名词。

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