라이온스게이트와 닐슨, 파트너십을 확대하여 최초의 통합 FAST 채널 및 디지털 네트워크 측정 제공

• 이제 닐슨은 라이온스게이트의 FAST 채널인 무비스피어와 최초의 현대식 올무비 디지털 네트워크인 무비스피어 골드를 모두 측정하게 됩니다.
• 닐슨에 따르면 FAST는 현재 전체 TV 소비의 6.8%를 차지하며, 지난 9월에 비해 400% 이상 증가했습니다.

NEW YORK – November 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Lionsgate, one of the world’s leading standalone, pure play content companies, today announced an expansion of their free ad-supported streaming television (FAST) channel measurement deal to include a first-of-its-kind measurement of Lionsgate’s Worldwide Television Distribution Group and Debmar-Mercury’s recently launched digital network, MovieSphere Gold, which is available in more than 30 million homes. Lionsgate will now be the first company to have both a major FAST channel and digital network measured by Nielsen. 

다음 달부터 닐슨은 MovieSphere의 FAST 시청률과 MovieSphere Gold의 OTA(Over-the-Air) 지역 제휴사 시청률을 통합하여 약 130개 지역 TV 시장의 시청률을 측정할 예정입니다. 이를 통해 시청자를 더 잘 이해하고, 제휴사와 전략적으로 협력하며, 채널의 확장과 시청률을 가속화할 수 있는 중요한 시장 정보를 제공할 수 있습니다. 

“Nielsen’s new measurement capability will give us a comprehensive view of our audience across traditional and OTA local affiliates via more than 170 stations nationwide for the first time, giving us a major competitive advantage and fueling the growth of MovieSphere Gold,” said Derek Turk, SVP of Ratings & Research, Lionsgate.

"크리테오의 선도적인 스트리밍 기술은 다양한 채널에서 전략적으로 서비스를 확장하는 라이온스게이트와 같은 기업에게 빠른 채널 측정을 제공할 수 있는 독보적인 역량을 갖추고 있습니다. 점점 더 많은 시청자들이 광고 지원 스트리밍을 수용하고 있는 가운데, 업계에 시청자를 이해하고 확장하는 데 필요한 데이터와 인사이트를 제공하게 되어 자랑스럽습니다."라고 닐슨의 최고 수익 책임자인 아밀카 페레즈는 말합니다.

This announcement builds upon Nielsen’s momentum in leading the industry in audience measurement, including streaming. Nielsen continues to be the premier source of streaming TV measurement, releasing 게이지, the Media Distributor Gauge, The Ad-Supported Gauge and the Nielsen Streaming Top 10. In a typical month, Nielsen measures more than 1 trillion minutes of viewing across all streaming apps. 

닐슨 소개

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

라이온스게이트 소개

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations and the STARZ premium global subscription platform, bringing a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a more than 20,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

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