Lionsgate e Nielsen expandem parceria para oferecer a primeira medição combinada de canais FAST e redes digitais

• A Nielsen agora medirá o canal FAST da Lionsgate, MovieSphere, e o MovieSphere Gold, a primeira rede digital contemporânea só de filmes.
• Atualmente, o FAST representa 6,8% do consumo total de TV, um aumento de mais de 400% nos últimos quatro meses de setembro, de acordo com a Nielsen.

NEW YORK – November 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Lionsgate, one of the world’s leading standalone, pure play content companies, today announced an expansion of their free ad-supported streaming television (FAST) channel measurement deal to include a first-of-its-kind measurement of Lionsgate’s Worldwide Television Distribution Group and Debmar-Mercury’s recently launched digital network, MovieSphere Gold, which is available in more than 30 million homes. Lionsgate will now be the first company to have both a major FAST channel and digital network measured by Nielsen. 

A partir do próximo mês, a Nielsen medirá a audiência em cerca de 130 mercados de TV locais, agregando a audiência FAST do MovieSphere com a audiência das afiliadas locais do MovieSphere Gold. Isso fornecerá inteligência de mercado crítica para entender melhor seu público, estabelecer parcerias estratégicas com afiliados e acelerar a expansão e a audiência do canal. 

“Nielsen’s new measurement capability will give us a comprehensive view of our audience across traditional and OTA local affiliates via more than 170 stations nationwide for the first time, giving us a major competitive advantage and fueling the growth of MovieSphere Gold,” said Derek Turk, SVP of Ratings & Research, Lionsgate.

"Nossa tecnologia líder de streaming nos torna capazes de fornecer a medição de canal FAST para empresas como a Lionsgate, que estão expandindo estrategicamente suas ofertas em diferentes canais. Como cada vez mais espectadores estão adotando o streaming suportado por anúncios, temos o orgulho de fornecer ao setor os dados e as percepções de que eles precisam para entender e expandir seus públicos", disse Amilcar Perez, diretor de receita da Nielsen.

This announcement builds upon Nielsen’s momentum in leading the industry in audience measurement, including streaming. Nielsen continues to be the premier source of streaming TV measurement, releasing The Gauge, the Media Distributor Gauge, The Ad-Supported Gauge and the Nielsen Streaming Top 10. In a typical month, Nielsen measures more than 1 trillion minutes of viewing across all streaming apps. 

Sobre a Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Sobre a Lionsgate

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations and the STARZ premium global subscription platform, bringing a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a more than 20,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

Contatos para a mídia: